How to Double Your Sales This Year


January 12, 2016 By

Dave Larson


Doubling your sales in a year can seem like a daunting task: especially, in the beginning of the year, if you look at the whole year’s goal. Your brain naturally locks up at the enormous task lying before it. For this reason, we recommend you don’t do that. Instead, we recommend you take two pieces of advice from two great marketers, Jay Abraham and Darren Hardy.

Advice from Jay Abraham… He said, there are only 3 ways to grow your business:

1. Find more customers

2. Get your customers to buy more from you

3. Get customers to buy more often


Advice from Darren Hardy… Think small.
Focus on the single step you can take today to reach your goal. He said if you have to climb to the top of a lighthouse, don’t look up! Focus on the single step right in front of you.

Here is how it looks if we think small using the Jay Abraham formula:

Customers X Average Sale X Frequency of Purchase = Total Sales

Let’s say you have 100 customers. Your Average Sale is $50 and they buy 2 times a year

100 X $50 X 2 = $10,000

Your total sales are $10,000. Did you know, in order to double your sales you only need to move up each factor by about 26%? A 26% growth in customers, plus a 26% increase in average sale, plus a 26% increase in purchase frequency.

For our example, I’ll show you a 25% increase so you can follow more easily…

100 customers up 25% = 125

$50 average sale up 25% = $62.50

2 purchases per year up 25% = 2.5 times per year

So if you want to double ask these 3 questions:

1. How can I attract 26% more customers?

2. What can I offer to get my average sale up 26%?

3. How do get my customers to buy 26% more often?


If you focus only on each question individually, the answers should come to you more easily. As Zig Ziglar puts it, you can eat an elephant a bite at a time. On Big Hairy Audacious Goals, like doubling sales, it is better to break them down into their component parts. 

Do you need help achieving your big sales goals in 2016? Call Sales & Marketing Technologies today at 407.682.2222 or contact us online to learn how our new sales and marketing automation options can help to boost your sales this year.

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