January 18, 2016 ByDave Larson
from it! Email marketing is alive and well. Here are some stats from MailChimp
(just one email service provider) for 2015.
2015, MailChimp handled 62,310,854 email campaigns. They
sent 204,383,657,109 emails. Of those, 42,164,247,301 were opened and
3,527,638,012 resulted in clicks. 3.5 billion clicks doesn’t sound dead to me.
are a couple tips to make sure that you are doing your emails correctly:
More and more, email is being read on mobile devices. You want to make sure
your email is responsive and shows up correctly on mobile devices. If your
email service provider doesn’t have the option for you to preview what your
email will look like on different browsers and devices, send out tests to ensure
your emails are displaying correctly.
Don’t ABC (Always Be
Contrary to the movie Glengarry Glen Ross, Don't ABC (Always Be Closing)! People know that you have to
sell to survive in business. They don’t mind offers in the email. Just don’t pound
away only sales messages in every email you send, or you will end up losing
Give Value and Reverse Risk
By including educational and informational
articles or graphics that will help your audience, you can get away from the
constant influx of sales messaging. It is very important to provide value in
advance. In your marketing communication, make sure you deliver value first
before you ask for money.
Reverse the risk. If you are mailing to
people that don’t know you, put the risk on your company to perform with
satisfaction or money-back guarantee. If you have a great product, you don’t have to worry.
Returns will be low.
So you have proper
expectations, a couple things that you want to keep in mind…
everyone reads all of your emails each time. People are busy and they have
things to do. That’s okay! Just keep writing valuable emails and soon you will
be recognized as the valuable resource that you are.
Email open rates in the 13-20% are pretty average. Open rates in the 2-3% range are normal.
a few people have asked me what system we use for email? We use two things:
Infusionsoft (to do the sending) and The Machine (a marketing system developed
by our friends at DigitalMarketer). FYI... DigitalMarketer invests $50,000 a month
in sending email. In the last 36 months, DigitalMarketer has sent over one billion
permission-based emails. This system has really helped us.
Here is a Machine Process Map of how it works...
Machine Process Map
If you’re looking for help with your email
marketing, contact Sales & Marketing Technologies today to review what
system could work for your business. As an Infusionsoft and DigitalMarketer
Certified Partner, we can guide you and your business to sales and marketing