5 Secrets to Keep Your Customers Coming Back for More


March 15, 2016 By

Cheryl Dykstra


Acquiring new customers is a time and resource intensive process – advertising to them, learning what they’re interested in, and enticing them to purchase. In fact, it takes on average 5 times as much to get a new customer in the door than to get an existing customer to purchase from you again.

So how can you keep your current customers coming back for more?

Using Marketing Automation to Build Relationships


Marketing automation offers you powerful insights into what your existing customers want and how you can continue to nurture your relationship with them. By using marketing automation software, such as Infusionsoft, you can implement the tips below effectively and easily.

  • Find out what’s working – monitor your success and set up similar campaigns to re-engage your customers.

  • Cross-sell and upsellpersonalize upsells based on previous customer purchases. For example if a customer buys a pet collar, you could offer them leashes, toys or food based on their purchase.

  • Segment out big spenders – create lists of customers to whom you can send unique offers based on their spending patterns.

  • Reward brand advocates – keep track of purchases made by a customer and automatically send them rewards, such as a coupon or free gift.

  • Thank them – it sounds simple, and it is, thank them for their business.


According to VB Insight, contacts that are nurtured with personalized emails via marketing automation are 77% more likely to increase their conversions.

With marketing automation, your customers will never feel like just a name in a database. You can send a single email for special promotions, or use automated campaigns to send a series of seamlessly personalized emails to nurture your customers.

As an Infusionsoft Certified Partner, we can help implement an automation system perfectly designed for your business and customers. If you’re ready to find out more about marketing automation, contact Sales & Marketing Technologies at 407.682.2222 or use the contact form below.

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