Web Design
Your website is the first impression a potential customer has about your business. It is your company’s image. Your website can either add or take away credibility and consumer confidence through the professionalism and functionality of your site's design.
A major advantage of a custom web site design is the ability to have your website created the way you envisioned it. Your website is a reflection of your company. Sales & Marketing Technologies understands this and creates a custom web design that takes into account your ideas along with search engine friendliness, conversions, and functionality.
Web Design Affects Search Engine Rankings
If a web site is going to rank well in the search engines there are important design aspects that need to be incorporated into the site. Search Engines use proprietary algorithms to dissect the site and find elements that fit the users search criteria.
Incorrectly or poorly written code can diminish the search engines ability to extract this information from the site. SMT's web designers are aware of the problems that can be caused when a site is setup incorrectly and use design and structure to make sure not only does your site match your vision but is also search engine friendly.
Web Designs that Convert Visitors to Sales
The overall goal for your website is to obtain a conversion. A Conversion can be anything from attracting visitors to purchase your product or service, request more information, or even just fill out a contact form.
All parts of the website design can have an effect on whether the visitors performs a conversion action or just clicks away, maximizing the number of visitors that convert, or increasing your “conversion ratio”, is essential for a successful website.
Your design needs to “lead” that visitor to that desired outcome, a conversion. SMT has the experience and expertise in creating not only custom website designs that are visually appealing but that turn visitors into conversions.