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Does Social Media Marketing Really Work?

Does Social Media Marketing Really Work?

Brands and marketers alike have constantly questioned the effectiveness of social media marketing in their overall marketing strategies. While a Gallup poll report states, A clear majority of Americans say social media have no effect at all on their purchasing decisions, there are a few factors that discredit this statement and prove that social media marketing can, in fact, have a positive outcome in your marketing strategy. Here are a few factors to remember: 1. Perspective The Gallup poll sho...

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5 Things to Measure on Your Website

5 Things to Measure on Your Website

Don’t let the analytics of your website scare you! Though these metrics may mean nothing to you now, they should mean everything to you if you want to start tracking the success of your site. Thankfully, you don’t need expensive software to do this; you just need to know what to look for in your Google Analytics . So let’s dive into these analytics to pull out some of the most important metrics: 1. Sessions Formerly known as Visits A session is defined as a group of interaction...

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Say Goodbye to the Yahoo Directory

Say Goodbye to the Yahoo Directory

Its time has come. Once a staple of the Internet, the Google of its time, the Yahoo Directory is coming to a close. Yahoo announced the news today that they will be closing the Yahoo Directory after a 20-year stint. The directory, which before the dawn of Google was a hand-compiled list of websites organized into topics, is being sent off with a meager goodbye. Yahoo’s post says this: Yahoo was started nearly 20 years ago as a directory of websites that helped users explore the Internet. W...

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Google Introduces Structured Snippets as Part of Search Results

Google Introduces Structured Snippets as Part of Search Results

Earlier this month it was discovered that Google had begun testing a form of knowledge graph data in the search result snippets. Google is now referring to this added information as Structured Snippets . These structured snippets have been released under many different types of searches. Everything from comic book heroes, popular events, company profiles, and product specifics can have snippet information added through the collaboration between Google Research and the Web Search team. Here are s...

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How to Boost Your SEO Tactics for Free

How to Boost Your SEO Tactics for Free

Search Engine Optimization SEO doesn’t require a huge budget for small businesses and startups but it does require a major time investment. With Google algorithm updates like Panda, Penguin and others, you need to constantly be on the look out for what will throw off your organic rankings next. If done well, DIY SEO tactics can still have great results. Here are some things that you can do to better your SEO for free: 1. Consistently Maintain a Blog Maintaining an active blog filled with u...

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Ponte Vedra Complete Dentistry Takes 2014 WebAward for Healthcare Provider Standard of Excellence

Ponte Vedra Complete Dentistry Takes 2014 WebAward for Healthcare Provider Standard of Excellence

Sales & Marketing Technologies is proud to announce that the website of our client, Ponte Vedra Complete Dentistry, has been acknowledged as the winner of the 2014 WebAward for Outstanding Achievement in Web Development in the healthcare provider category by Web Marketing Association WMA . Web Marketing Association has been holding its annual WebAward competition since 1997. Independent expert judges from around the world review websites in 96 different industries to choose which sites set t...

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Why Citations Matter for Your Local Business

Why Citations Matter for Your Local Business

Online citations are defined as mentions of your business’s name, address and phone number on other websites such as YP, Yelp, and many other directories. A citation does not need to include a link to your website to be a key component of the ranking algorithms on search engines like Google and Bing. If everything else is equal, a business with a greater number of citations will have better Search Engine Optimization and will most likely rank above a business with fewer citations. Citation...

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5 Tips for Choosing Your Domain Name

5 Tips for Choosing Your Domain Name

You’re ready to take your business online. You’ve got your business plan, mission statement, your logo, etc. when you run into your first roadblock, choosing your domain name. Your domain will be your website’s identity and should be associated with your actual business. This will determine how easily your website will be found on the internet. Here are some tips to keep in mind when selecting your domain name: 1. Keep it Simple Along with most things, the simpler something is,...

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