SMarT Trends & Tips

3 Tips for Getting More Online Reviews

Whether it is a physical product, digital product or service, there are places on the Internet to review it. Those reviews can mean a lot for the companies selling those products and services. - 92% of consumers now read online reviews vs. 88% in 2014. That means that what people say about your product or service is having a bigger impact than ever before, and if you have little to no reviews, it’s very likely that you’re losing customers. - 44% of consumers say a review must be writ...




How to Respond to a Bad Online Review

Haters gunna hate… or at least that’s what they say. But when they start leaving negative reviews or comments on sites such as Facebook, Google, Twitter or Yelp, how do you respond? Stay Positive Even if you feel that the negative feedback is unwarranted, replying in a caring, thoughtful and constructive way can turn that negative into a positive experience and show that you’re a genuine business. People look for humanity in businesses, and responding to a negative review can b...




Facebook’s Big Algorithm Update and How It Affects Your Company

We knew it was bound to happen again… Facebook has made yet another change to their algorithm that will severely impact the way your posts will appear in your fans’ Newsfeeds. Facebook made an announcement on June 29, 2016 that the platform will limit the posts in News Feeds from other Facebook pages and instead prioritize posts from users’ families and friends. So what does this mean for businesses using the social media giant as a way to get extra reach and referral traffic? ...




10 Lessons Learned From Our Business Office Move

At Sales & Marketing Technologies, we had a big task ahead of us when we decided to pack up our stuff and move from a location we’ve occupied for over 15 years into our new, but smaller office – but we did it! We were functional during the transition and pretty much had it under control in 5 days. For those of you planning to move your business to new quarters, here a a few tips to make your move easier. #1 Shred Before You Go There’s no reason to continue to drag around yo...




How Offline Marketing Strategy Can Influence Your Social Media

Did you know that having employees volunteer hours at a local fundraiser could elevate your search rankings and generate 5-star reviews of your business? Did you know that attending trade shows and conferences could create brand authority online? If you ask any savvy marketer, they'll tell you that your company’s offline activities can have a positive effect on your social media and web presence in general. Community Involvement and Social Media Doing good in your community or outside of i...




Make the Most of Trade Shows with Sales Automation

There are many benefits to exhibiting at trade shows , including getting quality face-to-face time with your potential customers, a desirable advantage in today’s market. Being physically present gives B2B companies an opportunity to build relationships with clients and prospects. It also offers the chance to compare how well your business stacks up against other players on the showroom floor. Trade shows and events can get expensive though, with booth and travel costs, per diems, displ...




3 Offline Strategies That Drive Online Success

Digital marketing is essential to making your business successful in this digital age, but that doesn’t mean that offline marketing can’t still have an impact. If you yourself are not a digital person, and are more of an offline people person, you may be better suited offline to support your online marketing efforts. If that sounds like you, here are some of the offline marketing strategies you can take part in to boost your offline and online success. 1. Speaking at Events Simply, y...




How to Use Postcards to Market Your Business

We talk a lot about digital marketing trends and tips in this blog, but some offline methods of marketing are still effective, even if they don’t get the lion's share of media attention these days. One of these methods is utilizing postcards. Postcards are a simple and effective direct marketing tool that can be a charming and inventive way to market your business. Here are a few ways how to and why you could use postcards in your next direct marketing campaign. Why Use Postcards to Market...




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