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Google Analytics iPhone app. What's in it for you?

Google Analytics iPhone app. What's in it for you?

It’s official. Google Analytics has released an easy way to keep track of all your important statistics on the go. The Analytics app lets you check out all of your favorite features, including real time statistics, from the comfort of your Smartphone. In addition, this app can be used to see user behaviors, acquisitions, conversions and more. For years, I’ve relied on third party apps which have always been clunky, slow and generally not a pleasure to navigate through. Being in the i...

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Network Better with LinkedIn’s New App ‘Connected’

Network Better with LinkedIn’s New App ‘Connected’

Professional social network, LinkedIn , announced an overhaul of one of their stand-alone apps, Contacts, on Thursday. The new and improved app, named "Connected" includes a slew of features you may not have known were available before. The original app, Contacts, was more than just that. The app also included a to Do tab and a News-Feed stream of alerts, such as birthdays, work anniversaries, or new job notifications. In the updated Connected app, these alerts are now brought straight to your a...

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Pay-Per-Click Advertising Provides Instant Exposure

Pay-Per-Click Advertising Provides Instant Exposure

Over the years, Pay-Per-Click advertising PPC had developed a negative reputation. People claim it is too expensive, or generates little results. However, if used correctly, PPC advertising is a way for your company to get instant exposure to new clients and revenue opportunities. I have found it’s the mismanagement of the PPC campaign, rather than the product itself, that has led to poor reviews. When used properly, PPC advertising is a way to get your businesses name on the front of the ...

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When to Stop Fighting!

When to Stop Fighting!

Having a truly open company culture can be very challenging these days. It seems like the more "social networked" we become the more employees are aware of what is going on inside the company they work for. You can't stop the spread of technology. With that increased knowledge comes the desire to participate in decisions made within the company. Like all companies, with serious decisions comes serious debate. Sometimes, there may be heated, passionate debates about what action should be taken. R...

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Which Social Media Platform Should I Use?

Which Social Media Platform Should I Use?

With all the hype around social media and people tweeting, liking, snapping and commenting, it might be a little difficult to figure out which platform or platforms you should setup your business on. Depending on your industry, the answer might be some or it might be all but that's what we're here to help you with. When trying to decide which social media platform your business should be on, take a look at the following stats: 8 out of 10 internet users are reached by blogs and social me...

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Five Tips to Assess Your Website's Ability to Convert Visitors

Five Tips to Assess Your Website's Ability to Convert Visitors

When people visit your website, they are seeking information. In this day of instant information, a consumer is going to quickly scan your website to determine if your products &/or services are right for them. Spend a moment to take a step back and evaluate: Does your website convey a professional image of your company? Can visitors quickly find your products & services? Do you share a powerful value proposition of why someone should select your company instead of a competitor? Is it ea...

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10 Reasons Your Company Should Blog More

10 Reasons Your Company Should Blog More

There is a clear knowing / doing gap when it comes to blogging. Companies know they should be blogging, but they are not doing it. The gap people those actually blogging and those who know they should continues to expand. As we work with clients, we educate them on the value of blogging. We have found companies are more likely to blog, if they can see a correlation between posting blogs and increasing revenue. As a starting point, we have listed 10 beneficial reasons your company should blog mor...

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3 Things to Consider When Developing Your First Website

3 Things to Consider When Developing Your First Website

What is the objective of your website? Before you start building your website, it’s advisable to sit down and write out a business plan. How does your website fit into the plan? Is it going to be used as a resource to inform a buyer before contacting you? Is it going to be used as a point of transaction? If so, it may make sense to incorporate a software solution designed for e-commerce. Your business plan should dictate the type of website you are planning to create based on the functiona...

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From Our Customers
I have personally worked with Sales & Marketing Technologies for about 10 years. I highly recommend them to anyone looking to develop and monitor a creative, cutting edge, yet cost effective website, rich with content and graphics. Their team of experts are very experienced and accessible. They have always gone above and beyond their terms of engagement. In short, they are “the real deal”. Should you have any questions, I would welcome a call.

CHARLES B. DRAPER, ESQ, Draper Law Office
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