SMarT Trends & Tips

How Email Can Drive SEO Results for Your Business

While the connection between email and SEO isn’t as cut and dry as some of the other methods of search engine optimization , it can be a very useful tool to keep your audience engaged and directing traffic in a way with which other marketing channels just can’t compete. Google doesn’t crawl your individual emails, nor does the amount of subscribers equate to higher rankings, but here are some ways that email can impact your SEO efforts. 1. Audience Engagement Through Ema...

Top 5 Web Design Metrics to Consider

In the world of web design there are a lot of trends and fads that come and go, but some aspects of web design remain relevant and critical to any project. While staying up-to-date is important for aesthetic reasons, these metrics are the basics for user-experience UX . 1. Compatibility There are a few types of compatibility to take into account when analyzing this web metric. First of all, there is the obvious lesson that Internet Explorer has taught us, not all browsers behave the same. Ens...

Never Forget These 5 Key SEO Principles

Search engines such as Google and Bing are constantly changing and growing. Within the past 4 years, Google has released algorithm updates such as Penguin, Panda and Pigeon. While it is important to stay updated with the ever-evolving world of algorithms, you should never forget these five search engine optimization SEO basic principles. 1. SEO in not done in one shot. Though basic SEO should be established on your website early, your website should never remain stagnant for long periods of time...

Should I Rebrand My Website?

There is a lot to consider when deciding if rebranding your website is the right move. Some businesses bought exact match or partial match domains in the past, such as, and they are starting to rethink those choices in favor for more brandable website URLs to better match their social media and content marketing efforts. The website doesn’t stand out at all; it could be any flower shop. Whereas a URL that corresponds with a more definitive business n...

Historical Blog Optimization: Reviving Your Blog

Blogging has been an integral part of some businesses like ours for many years now. But with the purpose of blogging and Google algorithms changing over that time, it leaves your blog looking very bleak and not bringing you much new traffic or leads. That’s why at Sales & Marketing Technologies, we have started implementing historical optimization by updating old blog content to meet the current standards. What is Historical Blog Optimization? In its simplest form, historical blog opti...

4 Easy Steps for Local Search Optimization

According to Google, an estimated 73 percent of all online activity is related to local searches. Very often, customers turn to the Internet to learn more about local businesses and evaluate what companies they’d like to patronize. For local businesses, this information is key when they are thinking about their overall marketing plan . One way to begin to take advantage of these opportunities is by optimizing your Google local listing. These listings are featured prominently in local SERPs...

What’s Trending in SEO: Long-tail Keyword Optimization

In the early days of search engine optimization SEO people relied on using short phrases or words to find what they were looking for. As the Internet has evolved and websites offer more and more, people and search engines have changed and are relying on longer search queries to find what they’re looking for. For instance, ‘red dress’ might become ‘red strapless cocktail dress’. This change in search habits changes the way that Internet marketers implement SEO on a w...

How Landing Page Optimization Leads to PPC Campaign Success

Pay Per Click PPC campaigns require a lot of work and coordination to have them work properly and bring in more traffic and leads. This includes the landing pages that you are sending the traffic to. If you want to convert that traffic, you’ll need to optimize these pages correctly. You could have the best ads and be targeting the correct keywords, but if you are sending traffic to a landing page that isn’t properly enhanced you aren’t going to convert any traffic. Here are the...


Web Design (7)
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Search Engine Optimization (70)
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Internet Marketing (42)
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