SMarT Trends & Tips

How to Capture More Leads with Facebook's Newest Ads

Facebook is always looking for ways to make things more streamlined for their users. This goes for signing up for things too. For the user, Facebook’s Lead Generation ads are an easier, less disruptive way to sign up for a newsletter or download a coupon, or take other action. For the marketer, reducing the friction in filling out sign-up forms makes it easier to capture more leads. How Lead Gen Ads Work With the Lead Generation objective, you can ask prospects or customers for their infor...




5 Tips for Growing Your Retargeting List with PPC

Whether you are looking to expand your list for email marketing, Facebook retargeting , or even for pay-per-click PPC remarketing, growing your list via paid channels gives you the opportunity to quickly and effectively add more leads into your funnel. In order to get these leads, your PPC campaigns will need to be on point. Keywords will need to be meticulously chosen, ad copy will need to be cleverly written, and budgets and other settings will need to be carefully adjusted. And even when you ...




How to Get More Leads from Your Landing Pages

Many businesses are investing heavily to drive traffic to their landing pages in hopes of garnering more leads, sales, and email subscribers. To maximize your investment you need a top converting landing page. Here are a few tips to make better landing pages: Contemplate Your Content From The User’s Perspective Think of content as what you use to get your message across. That could be mainly words, it could be images, it could be video; it could even be audio or animation. The amount of co...




Using Content Marketing to Grow Your List

According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. So, how do you take someone from reading content to making the leap to give you their email address? Here are some tips for growing your email list using content marketing… Create Great Content We realize ...




5 Ways to Boost Facebook Engagement

For a long time, brands and businesses were able to post to Facebook and easily reach their target audience and fans organically without using paid ads . That all changed in 2013 when Facebook’s algorithm changed to feature business pages’ posts significantly less organically. With this shift, Facebook went from a huge traffic generator and branding tool, to a pay-to-play model platform. Battling Against Lower Organic Reach Despite the algorithm change that dictated what is shown in ...




Google Set to Increase Mobile-Friendly Ranking Signals Again

For those of you who heeded our warning about getting a responsive website back in April 2015, you don’t need to fear. However, if you are still operating with a website that is not mobile-friendly, Google has announced it will be making another shift to strengthen their mobile-friendly ranking signals again; which means your website could drop farther down the mobile search results than ever before solely based on this ranking factor. While the initial data after what most marketers were ...




5 Secrets to Keep Your Customers Coming Back for More

Acquiring new customers is a time and resource intensive process – advertising to them , learning what they’re interested in, and enticing them to purchase. In fact, it takes on average 5 times as much to get a new customer in the door than to get an existing customer to purchase from you again. So how can you keep your current customers coming back for more? Using Marketing Automation to Build Relationships Marketing automation offers you powerful insights into what your existing cu...




Remarketing Facebook Ads – Targeting Interested Audiences

In the past, we’ve talked about how the power of Facebook’s advertising capabilities can successfully bring in new leads to your business. [ Click here: How Ultra-Targeted Facebook Ads Bring You New Leads ] In addition to the extensive targeting options available through the advertising channel, Facebook also has the ability to reach people who have already visited your website or landing pages. You do this by installing the Facebook pixel found in your Ads Manager on Facebook onto y...




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