Building a Website Worth Visiting
While surfing the web you may have come across websites that were unattractive or uninformative and they left a bad taste in your mouth as you click the back button to find another site. As a brand, your website is not only often your first impression but it is also an important way to build a relationship with these potential or current customers. Your website needs to attract customers visually and the content on your site needs to speak to your customers and encourage them to choose your busi...
Finding New Customers With Local SEO
Local businesses, or businesses that have a physical
storefront, require a special emphasis on local SEO in order to be found
online. Unlike their ecommerce counterparts, these local businesses such as dentists,
mechanics, flower shops, etc., can use their locations to their advantage in
search engines like Google.
By following our guide to local SEO your business can have its
own Knowledge Panel, Google Map Pin, and get placed in the local pack results
for search. Here’s an example using...
3 Tips for Your Small Business to Rule Facebook
You may by worried that your small business cannot compete with the big brands on Facebook, but there are plenty of reasons you should still be part of the Facebook community. With over 1.3 billion active users , Facebook should not be ignored. Here are our three tips for making the most out of it for your small business: 1. Let Your Fans Inspire You Thinking of running a new special? Wondering if people wish you were open earlier or later? Wanting to see which event your fans are the most inter...
The Top Predicted Trends for Internet Marketing in 2015
2015 Online Marketing Trends 2014 has been a wild ride with Google updates, the realization you now have to pay to play for Facebook reach, and content creation becoming more important than ever. As we approach the end of 2014, let's take a look at what has gone on this year and what we can expect moving into 2015. Mobile-Optimization Importance Continues In 2014, responsive design became a priority for businesses as mobile traffic continued to steadily increase with the introduction of larger s...
How to Determine Your PPC Budget
Pay Per Click, or PPC, is a very valuable part of a successful marketing strategy. While Search Engine Optimization SEO results can take a while before starting to show, PPC results are usually much quicker and can even help find valuable data for your SEO strategy. However, PPC does mean that you're paying for every click coming from your ads in search engines like Google and Bing. So how do you know how much of your marketing budget to set aside for PPC? When determining the size of your PPC b...
Facebook Like-Gating Ends: What That Means For You
The plug has been pulled on Facebook’s policy for
Like-gating campaigns. Started on November 5, 2014 Facebook no longer allows company or brand pages to offer rewards, gated apps, or app content based
on whether that person has Liked their page or not. The reasoning behind this
change was to encourage people to Like pages based on whether they were truly
interested in the company offering the rewards and not solely Liking the page
to gain access to the content or prices.
Some people clai...
3 Tips to Make Your Blog Posts More SEO-Friendly
Writing an SEO-friendly blog post starts with the ability to write for your audience. Creating an easy to read and digest blog post will improve important factors that help with your SEO efforts for your website, such as Session Duration and your site’s Bounce Rate. It is also much more likely that your content will be shared if people actually read it and enjoy it, which helps increase your website’s reach. Creating fresh, quality content for your website is becoming increasingly im...
How to Use Your SEO Content to Create a Content Marketing Strategy
Does your company have a SEO strategy? Then you should already be creating excellent content that adds value for your customers. But did you know that you could take this existing content and gain even further reach and help with your sales conversion beyond your website by using a content marketing strategy? As we have expressed in our previous article on how SEO has changed , SEO now requires fresh, high quality content to be successful thanks to the Google algorithm Panda update. What this do...