SMarT Trends & Tips

Top 5 Places to Get Reviews Other Than Google and Yelp

It’s no secret that online reviews are important for any business, and incorporating those reviews in your overall digital marketing and advertising plan is essential. According to WordStream, 79% of consumers trust online reviews as much as personal recommendations , 85% of consumers say that they read online reviews for local businesses, and 73% of consumers say positive customer reviews make them trust a business more . Because of this, it’s no wonder big review sites such as Goog...




What Every CEO Needs to Know About Digital Marketing

Try to think of the last time you used the yellow pages. Now think of the last time you looked something up on your phone. We’re living in a digital world, and if your business is not living in it too, it will surely die. That is why you need to know these things about digital marketing… Search Engine Marketing is Still Essential Even though advertising channels have become more sophisticated with their targeting, being found naturally in the search engines is always going to provide...




Sales & Marketing Technologies' 25th Anniversary

This week, Sales & Marketing Technologies will turn 25 years old! We sure have come a long way through the emergence of search engines, email, content management systems and more. But today we want to take the time to thank all of the people that have made our journey possible… To Our Clients Thank you for… Trusting us to unlock your potential to thrive online Challenging us with small and large projects in a wide variety of industries and technical levels of complexity...




Looking Back at 25 Years of Digital Change

Sales & Marketing Technologies SMT is proud to be celebrating our 25 th anniversary this year and in celebration, wanted to look back at all that has changed in the digital world since we started SMT in 1991. The Beginnings December 20, 1990, Tim Berners-Lee launched the world’s first website, which is still live today . In the following years, many more websites emerged offering users information with bare-bones usability and optimization. As the Internet began to grow with more and m...




How to Capture More Leads with Facebook's Newest Ads

Facebook is always looking for ways to make things more streamlined for their users. This goes for signing up for things too. For the user, Facebook’s Lead Generation ads are an easier, less disruptive way to sign up for a newsletter or download a coupon, or take other action. For the marketer, reducing the friction in filling out sign-up forms makes it easier to capture more leads. How Lead Gen Ads Work With the Lead Generation objective, you can ask prospects or customers for their infor...




5 Tips for Growing Your Retargeting List with PPC

Whether you are looking to expand your list for email marketing, Facebook retargeting , or even for pay-per-click PPC remarketing, growing your list via paid channels gives you the opportunity to quickly and effectively add more leads into your funnel. In order to get these leads, your PPC campaigns will need to be on point. Keywords will need to be meticulously chosen, ad copy will need to be cleverly written, and budgets and other settings will need to be carefully adjusted. And even when you ...




How to Get More Leads from Your Landing Pages

Many businesses are investing heavily to drive traffic to their landing pages in hopes of garnering more leads, sales, and email subscribers. To maximize your investment you need a top converting landing page. Here are a few tips to make better landing pages: Contemplate Your Content From The User’s Perspective Think of content as what you use to get your message across. That could be mainly words, it could be images, it could be video; it could even be audio or animation. The amount of co...




Using Content Marketing to Grow Your List

According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. So, how do you take someone from reading content to making the leap to give you their email address? Here are some tips for growing your email list using content marketing… Create Great Content We realize ...




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