Say Goodbye to the Yahoo Directory
Its time has come. Once a staple of the Internet, the Google of its time, the Yahoo Directory is coming to a close. Yahoo announced the news today that they will be closing the Yahoo Directory after a 20-year stint. The directory, which before the dawn of Google was a hand-compiled list of websites organized into topics, is being sent off with a meager goodbye. Yahoo’s post says this: Yahoo was started nearly 20 years ago as a directory of websites that helped users explore the Internet. W...
Google Introduces Structured Snippets as Part of Search Results
Earlier this month it was discovered that Google
had begun testing a form of knowledge graph data in the search result snippets.
Google is now referring to this added information as Structured
Snippets . These structured snippets have been released under many different types of
searches. Everything from comic book heroes, popular events, company profiles,
and product specifics can have snippet information added through the
collaboration between Google Research and the Web Search team. Here are s...
How to Boost Your SEO Tactics for Free
Search Engine Optimization SEO doesn’t require a huge budget for small businesses and startups but it does require a major time investment. With Google algorithm updates like Panda, Penguin and others, you need to constantly be on the look out for what will throw off your organic rankings next. If done well, DIY SEO tactics can still have great results. Here are some things that you can do to better your SEO for free: 1. Consistently Maintain a Blog Maintaining an active blog filled with u...
Ponte Vedra Complete Dentistry Takes 2014 WebAward for Healthcare Provider Standard of Excellence
Sales & Marketing Technologies is proud to announce that the website of our client, Ponte Vedra Complete Dentistry, has been acknowledged as the winner of the 2014 WebAward for Outstanding Achievement in Web Development in the healthcare provider category by Web Marketing Association WMA . Web Marketing Association has been holding its annual WebAward competition since 1997. Independent expert judges from around the world review websites in 96 different industries to choose which sites set t...
Why Citations Matter for Your Local Business
Online citations are defined as mentions of your business’s name, address and phone number on other
websites such as YP, Yelp, and many other directories. A citation does not
need to include a link to your website to be a key component of the ranking
algorithms on search engines like Google and Bing. If everything else is equal,
a business with a greater number of citations will have better Search Engine Optimization and will most likely rank above a
business with fewer citations. Citation...
5 Tips for Choosing Your Domain Name
You’re ready to take your business online. You’ve got your business plan, mission statement, your logo, etc. when you run into your first roadblock, choosing your domain name. Your domain will be your website’s identity and should be associated with your actual business. This will determine how easily your website will be found on the internet. Here are some tips to keep in mind when selecting your domain name: 1. Keep it Simple Along with most things, the simpler something is,...
Designing Your Brand’s Logo
They’re the ultimate symbol for your brand and they’re anything but simple to design. Logos are often your first impression, and can ultimately lead to the decision to purchase from you. In a world full of logos, how do you make yours stand out? Know your brand When creating your logo, the most important aspect is ensuring it speaks to what your brand is about. Creating a list of words that embody your brand is a good place to start. Taking that a step further, you could also create ...
Mobile Websites are Becoming Crucial to Every Business
By the end of 2013, over a third of Internet usage came from smartphones and tablets, according to Walker Sands Communications’ Quarterly Mobile Traffic Report. This statistic alone is enough to make it crucial to have your website display correctly on a mobile phone. 4 out of 5 smartphone users say they do some online shopping on their phones. This means if your website is hard to read on a mobile phone, you are losing customers! One way to convert mobile users is to keep the most importa...