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How to Determine Your PPC Budget

How to Determine Your PPC Budget

Pay Per Click, or PPC, is a very valuable part of a successful marketing strategy. While Search Engine Optimization SEO results can take a while before starting to show, PPC results are usually much quicker and can even help find valuable data for your SEO strategy. However, PPC does mean that you're paying for every click coming from your ads in search engines like Google and Bing. So how do you know how much of your marketing budget to set aside for PPC? When determining the size of your PPC b...

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Facebook Like-Gating Ends: What That Means For You

Facebook Like-Gating Ends: What That Means For You

The plug has been pulled on Facebook’s policy for Like-gating campaigns. Started on November 5, 2014 Facebook no longer allows company or brand pages to offer rewards, gated apps, or app content based on whether that person has Liked their page or not. The reasoning behind this change was to encourage people to Like pages based on whether they were truly interested in the company offering the rewards and not solely Liking the page to gain access to the content or prices. Some people clai...

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3 Tips to Make Your Blog Posts More SEO-Friendly

3 Tips to Make Your Blog Posts More SEO-Friendly

Writing an SEO-friendly blog post starts with the ability to write for your audience. Creating an easy to read and digest blog post will improve important factors that help with your SEO efforts for your website, such as Session Duration and your site’s Bounce Rate. It is also much more likely that your content will be shared if people actually read it and enjoy it, which helps increase your website’s reach. Creating fresh, quality content for your website is becoming increasingly im...

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How to Use Your SEO Content to Create a Content Marketing Strategy

How to Use Your SEO Content to Create a Content Marketing Strategy

Does your company have a SEO strategy? Then you should already be creating excellent content that adds value for your customers. But did you know that you could take this existing content and gain even further reach and help with your sales conversion beyond your website by using a content marketing strategy? As we have expressed in our previous article on how SEO has changed , SEO now requires fresh, high quality content to be successful thanks to the Google algorithm Panda update. What this do...

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Choosing the Right Orlando SEO Company for You

Choosing the Right Orlando SEO Company for You

Whether you’re the CEO of your company, or you’ve been tasked with finding the right Internet marketing company for the company you work for, it can be a daunting task to sift through the pages and pages of SEO firms in your area. As an Internet marketing company ourselves, we hear too many horror stories from people walking through our door about bad service and unfulfilled promises. That’s why we made this list of some good and bad things to watch for when searching for an SE...

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How SEO has Changed… and Continues to Change

How SEO has Changed… and Continues to Change

The Internet has evolved in many ways over the past few years. As Google’s algorithm sophistication has increased, so have the tactics used for SEO, probably for the best. Search engine optimization used to be considered a unique knowledge of how to manipulate Google’s search rankings with secret, sly tricks that only a select few possessed. Since then, the SEO industry has evolved. It is now a multifaceted online marketing discipline that no longer relies on these sneaky tricks and ...

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Does Social Media Marketing Really Work?

Does Social Media Marketing Really Work?

Brands and marketers alike have constantly questioned the effectiveness of social media marketing in their overall marketing strategies. While a Gallup poll report states, A clear majority of Americans say social media have no effect at all on their purchasing decisions, there are a few factors that discredit this statement and prove that social media marketing can, in fact, have a positive outcome in your marketing strategy. Here are a few factors to remember: 1. Perspective The Gallup poll sho...

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5 Things to Measure on Your Website

5 Things to Measure on Your Website

Don’t let the analytics of your website scare you! Though these metrics may mean nothing to you now, they should mean everything to you if you want to start tracking the success of your site. Thankfully, you don’t need expensive software to do this; you just need to know what to look for in your Google Analytics . So let’s dive into these analytics to pull out some of the most important metrics: 1. Sessions Formerly known as Visits A session is defined as a group of interaction...

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