Writing Engaging Web Content
One of the most important parts of getting customers to your website is providing relevant and engaging web content. This might seem like a daunting task to some, but writing web content is fairly easy, as long as you remember some simple points. Much like writing posts for LinkedIn which was covered in a previous blog it is important to understand your audience before you start writing web content. Your audience is two-fold: you are writing for both your real audience and for search engines. Th...
Read More
Julie Ruebush
5/14/2013 12:00:00 AM
Comments(0)
Top SEO Mistakes
Recently, Google’s head of search spam, Matt Cuts, published a video discussing the top five SEO mistakes that people make. Some are simple and easy enough to fix, while others are more complicated. They include: Not having a website, or having a website that is not crawlable by search engines: It seems easy enough to realize that, in order to rank in Google results, you need to have a website. But many people want to go with the glamor and creativity of a Flash website, or a website that ...
Read More
Julie Ruebush
5/14/2013 12:00:00 AM
Comments(0)
What are People Searching for on their Mobile Phones?
These days, almost everyone owns a smart phone, and they are using them to do more than make phone calls. They are also using their phones to look up the answers to questions, the addresses to businesses, and everything in between. This is why it is so important to have a mobile site or a site with a responsive design that adapts to mobile devices, and to have it optimized for mobile search engines. Mobile search criteria are slightly different than the average web based searches. One of the maj...
Read More
Julie Ruebush
5/7/2013 12:00:00 AM
Comments(0)
The Latest Facebook Changes
The Latest Facebook Changes Facebook is at it again. Last month, we told you about the switch to Facebook graph search, and what it could mean for businesses. This month, Facebook is slowly bringing about changes to personal pages’ timelines, which could in the future also affect the timelines of brand pages as well. Some of the changes that have been made with the new timeline include: Profile picture placement: While the profile picture had previously overlapped slightly with the cover p...
Read More
Julie Ruebush
4/24/2013 12:00:00 AM
Comments(0)
Top Tips for Local SEO
If you’re a company that caters to a local clientele - whether it be a doctors’ office, a clothing store, or a restaurant - you want to make sure that people can quickly and easily find you online. To do this, your website will need a local SEO strategy to properly position you on search engines and direct the right traffic to your website. Some of the most important things you need to consider when optimizing your website for local search include: Keyword Research - first and foremo...
Read More
Julie Ruebush
4/16/2013 12:00:00 AM
Comments(0)