SMarT Trends & Tips

3 Common Facebook for Business Mistakes

If you haven’t realized the power of social media in scaling your business, you are missing out on incredible potential for company growth. In the last year, there was almost $15 billion spent on Facebook ads, 30 million business pages, and 1.49 billion monthly active users. Facebook has one of the highest influences on the social marketing space currently, and by ignoring its possibilities, you are limiting the amount of success your online marketing can have. The critical thing to rememb...

What Are Dark Facebook Posts and How Can You Use Them?

Do you have several different audience segments that you’d like to target on Facebook? Then dark Facebook posts might be your solution. Dark posts, also known as unpublished posts, are a great way to tailor different messages to various audiences that don’t have much in common without posting multiple messages to your page timeline. Dark Posts vs. Targeted Posts Dark posts are not the same as targeted posts, though they have a lot in common. They both allow you to promote posts to sp...

3 Tips for Improving Bounce Rate and Conversions

Most people or businesses that track their website’s success have probably heard about their website’s ‘bounce rate’. The bounce rate measures the percentage of visitors who clicked away from your website back to search or to another website after they first landed on a page. When you have a high bounce rate and customers ‘click and go’, search engines begin to look at your content’s quality as questionable and your rankings can suffer. So what can you d...

4 Essential Elements for an Online Marketing Campaign

Creating a marketing plan for your products and services is one of the most important things you can do for your business. Finding ways to boost your brand awareness, connect with customers, and reinforce current relationships should constantly be on your mind. But with so many ways out there to market your business online, it’s hard to narrow down the basic building blocks to a successful Internet marketing campaign . In this article we’re going to break down the four essentia...

A Brief Look Into Local Search

While the algorithms and strategies behind local search can easily get complicated and messy, today will only be a brief look at local search and ways that we can use simple tactics to better our placement in Google’s Local Pack. As you may have recently seen, Google changed their Local Pack feature to now only include three instead of seven local results on a search page. For this reason, it is even more important to take a look at what you can do to improve your local search rankings. Ra...

How Email Can Drive SEO Results for Your Business

While the connection between email and SEO isn’t as cut and dry as some of the other methods of search engine optimization , it can be a very useful tool to keep your audience engaged and directing traffic in a way with which other marketing channels just can’t compete. Google doesn’t crawl your individual emails, nor does the amount of subscribers equate to higher rankings, but here are some ways that email can impact your SEO efforts. 1. Audience Engagement Through Ema...

Top 5 Web Design Metrics to Consider

In the world of web design there are a lot of trends and fads that come and go, but some aspects of web design remain relevant and critical to any project. While staying up-to-date is important for aesthetic reasons, these metrics are the basics for user-experience UX . 1. Compatibility There are a few types of compatibility to take into account when analyzing this web metric. First of all, there is the obvious lesson that Internet Explorer has taught us, not all browsers behave the same. Ens...

Never Forget These 5 Key SEO Principles

Search engines such as Google and Bing are constantly changing and growing. Within the past 4 years, Google has released algorithm updates such as Penguin, Panda and Pigeon. While it is important to stay updated with the ever-evolving world of algorithms, you should never forget these five search engine optimization SEO basic principles. 1. SEO is not done in one shot. Though basic SEO should be established on your website early, your website should never remain stagnant for long periods of time...


Web Design (7)
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Internet Marketing (44)
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