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What Healthcare Providers Need to Know About Content Marketing

What Healthcare Providers Need to Know About Content Marketing

Healthcare marketing success isn’t something that happens overnight, but it is becoming easier than ever to reach your audience online. According to Pew Research, about 72 percent of Internet users search for health information within the past year; making healthcare the second most-searched service online. With so many people searching for expert healthcare information, having a platform to share high-quality, valuable information will keep patients coming back to your website more and en...

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Top Questions Your Web Designer Will Ask You

Top Questions Your Web Designer Will Ask You

When you begin working with a web designer at an Orlando web design company , there are some common questions they may ask in order to present you a mockup that you’ll enjoy and that is suited for your business. By knowing the answers to these questions ahead of time you can save time during the beginning stages of the design process. Favorite Websites in Your Niche Unless your business is breaking into a brand new niche, there are websites out there that you probably think have a good sty...

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Showcase Orlando Web Design for Award-Winning Granite Company

Showcase Orlando Web Design for Award-Winning Granite Company

At Sales & Marketing Technologies, we have the opportunity to work with some great clients and create beautiful web design and development work for them. We recently had the pleasure to work with an award-winning Orlando granite manufacturer and installer, Zsolt Granite Corporation , to create this simple and elegant web design . One aspect of this website that makes it work so well for our client is the Inventory section. Bringing in hand-selected granite slabs from Brazil and Spain is one ...

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Switch to Responsive Design or Risk Google Search Rankings

Switch to Responsive Design or Risk Google Search Rankings

You may have heard a lot about mobile-friendly or responsive design in the past year or so, but how important is it for Google and search rankings? Well, Google’s recent announcement on Webmaster Central has finally confirmed what we’ve been preparing for. What Google Has to Say The announcement from Google has confirmed what we’ve already been saying; that having a mobile-friendly website is essential to a successful SEO strategy. Google’s exact quote was, Starting April...

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How to Update Your Website Without Devastating Your SEO

How to Update Your Website Without Devastating Your SEO

Whenever one of our clients is going through a website redesign, we have to pay special attention to ensuring that our search engine optimization SEO efforts don’t get thrown to the wayside. This is much easier if our web development team is handling the redesign, as we can work closely with them to ensure everything transfers smoothly. However, that’s not always the case. In the event that another company is handling your redesign, you want to make sure that they can handle the SEO ...

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Advertising on Twitter: What You Need to Know

Advertising on Twitter: What You Need to Know

Twitter has come a long way in the past few years in terms of their advertising options. Although it’s still not as detailed as Facebook or LinkedIn advertising, it is able to create an impact for businesses that utilize their ads. Promoted Tweets Promoted tweets are one of the options that Twitter created for their advertising. This tactic is used to gain visibility for specific tweets that you send out. When using this type of promotion, people who are searching for keywords associated w...

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Webmasters, Don’t Punish Your Users

Webmasters, Don’t Punish Your Users

There are many ways webmasters unintentionally punish visitors on their websites; through poor navigation, pop-ups, no clear calls-to-action, cumbersome checkout processes and bombarding users’ email inboxes with promotions. A website is meant to inform, entertain , and provide a product or service. Why neglect basic user experience UX issues? This causes visitors to bounce directly off your website, which negatively impacts your search engine results. In addition, you can forget return vi...

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How to Plan Your Website Architecture

How to Plan Your Website Architecture

Planning your website architecture is like laying the foundation of a house. Taking the time to plan it properly will save you time and money in the long run. A well-planned site is not only beautiful and functional, but will also convert better and allow your visitors to interact with your content in the most intuitive way. What is Site Architecture? Website architecture is the approach to the design and planning of websites that require particular attention to the business plan, usability, web...

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From Our Customers
This is my second time working with Bernie and SMT. I have a few "must use" companies and SMT is it for my website, period! The David's are great at working the technical aspects. I cannot say enough.

Ashley Tait-Dinger, MBA, Director of Quality & Value Measurement, Florida Health Care Coalition
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