Ponte Vedra Complete Dentistry Takes 2014 WebAward for Healthcare Provider Standard of Excellence
Sales & Marketing Technologies is proud to announce that the website of our client, Ponte Vedra Complete Dentistry, has been acknowledged as the winner of the 2014 WebAward for Outstanding Achievement in Web Development in the healthcare provider category by Web Marketing Association WMA . Web Marketing Association has been holding its annual WebAward competition since 1997. Independent expert judges from around the world review websites in 96 different industries to choose which sites set t...
Why Citations Matter for Your Local Business
Online citations are defined as mentions of your business’s name, address and phone number on other
websites such as YP, Yelp, and many other directories. A citation does not
need to include a link to your website to be a key component of the ranking
algorithms on search engines like Google and Bing. If everything else is equal,
a business with a greater number of citations will have better Search Engine Optimization and will most likely rank above a
business with fewer citations. Citation...
5 Tips for Choosing Your Domain Name
You’re ready to take your business online. You’ve got your business plan, mission statement, your logo, etc. when you run into your first roadblock, choosing your domain name. Your domain will be your website’s identity and should be associated with your actual business. This will determine how easily your website will be found on the internet. Here are some tips to keep in mind when selecting your domain name: 1. Keep it Simple Along with most things, the simpler something is,...
Designing Your Brand’s Logo
They’re the ultimate symbol for your brand and they’re anything but simple to design. Logos are often your first impression, and can ultimately lead to the decision to purchase from you. In a world full of logos, how do you make yours stand out? Know your brand When creating your logo, the most important aspect is ensuring it speaks to what your brand is about. Creating a list of words that embody your brand is a good place to start. Taking that a step further, you could also create ...
Mobile Websites are Becoming Crucial to Every Business
By the end of 2013, over a third of Internet usage came from smartphones and tablets, according to Walker Sands Communications’ Quarterly Mobile Traffic Report. This statistic alone is enough to make it crucial to have your website display correctly on a mobile phone. 4 out of 5 smartphone users say they do some online shopping on their phones. This means if your website is hard to read on a mobile phone, you are losing customers! One way to convert mobile users is to keep the most importa...
How to Build a Solid B2B Internet Marketing Strategy
One of the toughest challenges in building a successful B2B Internet marketing strategy is figuring out where to start. B2B marketing is a challenge for most companies as they don’t get the quick satisfaction that B2C companies do. Building a solid B2B Internet marketing strategy is vital to a company’s overall marketing plan. Over the years, we have uncovered some key areas to help B2B businesses improve their Internet presence, while increasing leads. Here are some tips to get you ...
What is Facebook Paper?
In an age of technology and ever changing social media platforms, there’s one that seems to keep leading the pack. Facebook has been on the cutting edge of social media since it’s creation and it keeps pushing forward in hopes to make things easier for the users. The problem is that with all the updates, new users, ads and everything else that rolls into our daily interface, things can get a little cluttered. This is where Facebook Paper comes into play. Straying away from the normal...
Large Increases in Facebook Mobile Users
As of a couple of weeks ago, Facebook released their 2014 Financial Summary for the second quarter. Mark Zuckerberg starts out the release with, We had a good second quarter. Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world. Statistics are showing plenty of great increases across the fo r Facebook. When comparing 2013 to 2014, there is a 19% increase in the daily active users, which brings the total count to a whopping 829 million use...