SMarT Trends & Tips

How to Create a Marketing Calendar in Less Time than an Episode of Shark Tank

As a business owner, you might not have a lot of time to be in marketing mode. You have other pressing tasks. Even with time pressure, you need to have at least some idea where your marketing is going. One of the best tools for getting a handle on your marketing campaigns is a marketing calendar. Here are a few steps for creating a basic marketing calendar: Review Your Target Customer – 6 mins. Go over your customer profile, such as: Age Occupation Family Status Income Level Geographical L...

Trouble Hitting Your Sales Goals? Maybe You Are Using The Wrong Number

Lots of companies give salespeople dollar goals to hit. While that is certainly one way to do it, in some cases it can be counter productive. After years of trying different sales goals, we finally found an approach that got better results across the board. Here is what we did... 1. We separated marketing goals from sales goals. We gave each team their own goals where they are totally accountable. 2. We gave our marketing team a goal of X number of inbound sales leads to generate per week. We se...

How to Build a Community Around Your Business

Building a community around your business can be challenging, but the payoffs can be astounding. Research has shown that customers in communities spend 19% more than customers who aren’t in communities. ­ That’s a big jump. One of the most challenging parts of building a community is getting people to notice, and then actually participate in what you do there. There is a lot of effort that goes into building a community around your brand. It’s creating content, being prese...

Is Email Marketing Dead?

Far from it! Email marketing is alive and well. Here are some stats from MailChimp just one email service provider for 2015. In 2015, MailChimp handled 62,310,854 email campaigns. They sent 204,383,657,109 emails. Of those, 42,164,247,301 were opened and 3,527,638,012 resulted in clicks. 3.5 billion clicks doesn’t sound dead to me. Here are a couple tips to make sure that you are doing your emails correctly: Be Mobile-Friendly More and more, email is being read on mobile devices. You want ...

How to Double Your Sales This Year

Doubling your sales in a year can seem like a daunting task: especially, in the beginning of the year, if you look at the whole year’s goal. Your brain naturally locks up at the enormous task lying before it. For this reason, we recommend you don’t do that. Instead, we recommend you take two pieces of advice from two great marketers, Jay Abraham and Darren Hardy . Advice from Jay Abraham… He said, there are only 3 ways to grow your business: 1. Find more customers 2. Get your c...

Don't Leave Money on the Table – Website Conversion Tactics Post-Sale

Many businesses spend a lot of time, hard work and money in order to attract new visitors to their websites. Of those new visitors, some decide to leave the website while others take an action or "convert" into a lead by filling out the contact form, making a purchase or placing a phone call to inquire about more information or to engage your services. In a typical sales scenario, you answer your prospect’s questions, make the sale and that would be the end of the customer purchase cycle; ...

How Ultra-Targeted Facebook Ads Bring You New Leads

With the expansive targeting options now offered by Facebook, it is nearly impossible not to find your perfect target market using Facebook advertising. Are you a dentist? Wedding planner? Auto dealer? Fitness guru? Florist? Your ideal audience is waiting on Facebook . Need more convincing? Check out these targeting examples. Want to attract people who are looking to plan a wedding? Show your wedding planning services to the people most likely searching for your business, newly en...

The Biggest Difference Between Email Marketing and Marketing Automation

MailChimp takes on Infusionsoft It is the difference between a bicycle and a Ferrari… it is the difference between communication and money… it is the difference between a shore wave and a swell… but enough of the analogies... Yes, both Infusionsoft and MailChimp and similar systems like Constant Contact , have some basic similar features when it comes to email marketing, and that’s about where it stops. Even most smart marketers don’t yet realize there are major dif...


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