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Designing Your Brand’s Logo

Designing Your Brand’s Logo

They’re the ultimate symbol for your brand and they’re anything but simple to design. Logos are often your first impression, and can ultimately lead to the decision to purchase from you. In a world full of logos, how do you make yours stand out? Know your brand When creating your logo, the most important aspect is ensuring it speaks to what your brand is about. Creating a list of words that embody your brand is a good place to start. Taking that a step further, you could also create ...

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Mobile Websites are Becoming Crucial to Every Business

Mobile Websites are Becoming Crucial to Every Business

By the end of 2013, over a third of Internet usage came from smartphones and tablets, according to Walker Sands Communications’ Quarterly Mobile Traffic Report. This statistic alone is enough to make it crucial to have your website display correctly on a mobile phone. 4 out of 5 smartphone users say they do some online shopping on their phones. This means if your website is hard to read on a mobile phone, you are losing customers! One way to convert mobile users is to keep the most importa...

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How to Build a Solid B2B Internet Marketing Strategy

How to Build a Solid B2B Internet Marketing Strategy

One of the toughest challenges in building a successful B2B Internet marketing strategy is figuring out where to start. B2B marketing is a challenge for most companies as they don’t get the quick satisfaction that B2C companies do. Building a solid B2B Internet marketing strategy is vital to a company’s overall marketing plan. Over the years, we have uncovered some key areas to help B2B businesses improve their Internet presence, while increasing leads. Here are some tips to get you ...

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What is Facebook Paper?

What is Facebook Paper?

In an age of technology and ever changing social media platforms, there’s one that seems to keep leading the pack. Facebook has been on the cutting edge of social media since it’s creation and it keeps pushing forward in hopes to make things easier for the users. The problem is that with all the updates, new users, ads and everything else that rolls into our daily interface, things can get a little cluttered. This is where Facebook Paper comes into play. Straying away from the normal...

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Large Increases in Facebook Mobile Users

Large Increases in Facebook Mobile Users

As of a couple of weeks ago, Facebook released their 2014 Financial Summary for the second quarter. Mark Zuckerberg starts out the release with, We had a good second quarter. Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world. Statistics are showing plenty of great increases across the fo r Facebook. When comparing 2013 to 2014, there is a 19% increase in the daily active users, which brings the total count to a whopping 829 million use...

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What Is Panda 4.0? What You Should Know.

What Is Panda 4.0? What You Should Know.

Since we specialize in internet marketing and SEO, hearing that Google is releasing a new update is something we don’t take lightly. Whenever Google makes changes, they shape our marketing strategies and what we do for our clients. Recently, Google updated their well-known Panda update which was known around the world as Panda 4.0. As of today, Panda 4.0 is the largest algorithm update in 2014 and we’re here to tell you all about it. Panda 4.0 began rolling out on May 20 th . Accordi...

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Google Analytics iPhone app. What's in it for you?

Google Analytics iPhone app. What's in it for you?

It’s official. Google Analytics has released an easy way to keep track of all your important statistics on the go. The Analytics app lets you check out all of your favorite features, including real time statistics, from the comfort of your Smartphone. In addition, this app can be used to see user behaviors, acquisitions, conversions and more. For years, I’ve relied on third party apps which have always been clunky, slow and generally not a pleasure to navigate through. Being in the i...

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Network Better with LinkedIn’s New App ‘Connected’

Network Better with LinkedIn’s New App ‘Connected’

Professional social network, LinkedIn , announced an overhaul of one of their stand-alone apps, Contacts, on Thursday. The new and improved app, named "Connected" includes a slew of features you may not have known were available before. The original app, Contacts, was more than just that. The app also included a to Do tab and a News-Feed stream of alerts, such as birthdays, work anniversaries, or new job notifications. In the updated Connected app, these alerts are now brought straight to your a...

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