Could Your Company Benefit from Video Marketing?
Have you considered implementing video marketing for your company? Putting together videos is a great way to show your audience what your company is really about. Here are some quick tips on how to put together great videos to help market your business: • Don’t be afraid – one of the biggest hurdles to creating video marketing is fear – fear your audience won’t like it, or fear that you won’t like how you come across on camera. But you won’t know until y...
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Julie Ruebush
6/18/2013 12:00:00 AM
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Improving Website Functionality
When building their website, many people do not take the time to stop and take a step back and check its functionality. But website functionality can be a make it or break it feature when it comes to users interacting with your site. When considering how your website functions, you should look at it from the user’s perspective. Think about how your users interact with the site in other words, how they navigate it , how they fill out forms, view pictures, and more. One of the biggest proble...
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Julie Ruebush
6/11/2013 12:00:00 AM
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Considering Writing a Newsletter for Your Company?
Have you ever sent out a newsletter for your company? It is an excellent way to get in contact with your past and present clients, and possibly upsell products or services. But how do you write a newsletter that they will find interesting? • A Good Subject Line - if you do not include a good subject line, no one will want to open your newsletter. • Personality - it is important to show that your company is made up of real people, and to let your company’s personality shine thro...
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Julie Ruebush
6/4/2013 12:00:00 AM
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Best Practices While Updating Your LinkedIn Business Page
Have you been using LinkedIn for your business? If you haven’t considered it before, you should. According to a recent article from Hootsuite , LinkedIn users are 8x more likely to engage with your brand, 3x more likely to buy your product and 2x more likely to recommend it to others after they’ve engaged with your page? Those numbers can lead to serious revenue and brand recognition for your company in the future. There are some easy ways that you can engage your audience better wit...
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Julie Ruebush
5/28/2013 12:00:00 AM
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How to Create an Infographic
You’ve heard it before - infographics are a great way to engage readers. They help make content more interesting, and they are easily used across your marketing platforms - not only on your website but also in social media accounts. But how do you create an infographic? First and foremost, you need to have a goal in mind for the infographic. That way, you will be more focused when deciding what information to include within it. You should also make sure that you know your target audience. ...
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Julie Ruebush
5/21/2013 12:00:00 AM
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