SMarT Trends & Tips

How Landing Page Optimization Leads to PPC Campaign Success

Pay Per Click PPC campaigns require a lot of work and coordination to have them work properly and bring in more traffic and leads. This includes the landing pages that you are sending the traffic to. If you want to convert that traffic, you’ll need to optimize these pages correctly. You could have the best ads and be targeting the correct keywords, but if you are sending traffic to a landing page that isn’t properly enhanced you aren’t going to convert any traffic. Here are the...

How Content Marketing Helps Local Businesses

In the competitive landscape of online marketing , your local business can still stand out and attract new customers with the use of creative, high-quality content. Having quality content has always been important for converting sales, but Google has become even more sophisticated over the years and now rewards content that is of real interest and value to customers. Creating good content, and sometimes forking out the cash to get it in front of your audience, can be extremely helpful for small ...

How NOT to Use Videos on Your Website

Using videos in your content marketing strategy is becoming even more important in 2015. With social media sites, such as Facebook, pushing video content to the forefront, it is a great way to gather customer attention and provide additional information. The same is true for your website. Video content can help reduce your bounce rate while increasing time spent on your website, which in turn helps your search engine rankings. However, if this is not implemented properly, it can have negative ef...

Is Your PPC Campaign Ready for Mobile?

According to a report from eMarketer, U.S. mobile search ad spending was projected to have grown by 83 percent in 2014. We’ve talked before about how Google’s algorithm is soon to be taking a switch to rewarding mobile-friendly websites in their search rankings, but is your Pay Per Click PPC campaign ready for the mobile shift as well? With more and more competition getting into the mobile advertising game and cost-per-acquisition continuing to rise, the best way to combat this trend...

Local Centroids: How They Affect Local SEO

In the past, centroids, or central points of relevance, were determined by a specific location in a city, such as the town hall. Based on this type of city centroid, many local search-ranking variations could be explained by the distance from the centroid in certain searches. Businesses that were closer to the central hub appeared to experience a ranking advantage. In 2013, local search expert, Mike Blumenthal, updated his view of the centroid with his definition of industry centroids. "If you r...

What Healthcare Providers Need to Know About Content Marketing

Healthcare marketing success isn’t something that happens overnight, but it is becoming easier than ever to reach your audience online. According to Pew Research, about 72 percent of Internet users search for health information within the past year; making healthcare the second most-searched service online. With so many people searching for expert healthcare information, having a platform to share high-quality, valuable information will keep patients coming back to your website more and en...

Top Questions Your Web Designer Will Ask You

When you begin working with a web designer at an Orlando web design company , there are some common questions they may ask in order to present you a mockup that you’ll enjoy and that is suited for your business. By knowing the answers to these questions ahead of time you can save time during the beginning stages of the design process. Favorite Websites in Your Niche Unless your business is breaking into a brand new niche, there are websites out there that you probably think have a good sty...

Showcase Orlando Web Design for Award-Winning Granite Company

At Sales & Marketing Technologies, we have the opportunity to work with some great clients and create beautiful web design and development work for them. We recently had the pleasure to work with an award-winning Orlando granite manufacturer and installer, Zsolt Granite Corporation , to create this simple and elegant web design . One aspect of this website that makes it work so well for our client is the Inventory section. Bringing in hand-selected granite slabs from Brazil and Spain is one ...


Web Design (6)
Web Development (14)
Misc. Website (17)
Search Engine Optimization (66)
Local Search Marketing (10)
Social Media Marketing (51)
PPC Advertising (7)
Misc. Marketing (41)
Company News (8)
Other (4)



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