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Does it feel like your website is just sitting there? Is it not bringing in the leads that you had hoped?
You are not alone in feeling this. A lot of people do not know what to do with their website to bring in more leads and convert customers. Even internal marketing professionals don’t always understand the technical side of Digital marketing and end up feeling like they are getting pulled in a thousand different directions.
Digital marketing is so much more that just search engine optimization (SEO). At Sales & Marketing Technologies (SMT) we know what it takes to make your website work for you. With Digital marketing services such as SEO, pay per click, content, social media, and email marketing, and more we are able to not only increase your traffic and conversions, but also create specific, measurable goals to boost your website where it needs it.
Getting Digital Marketing Right
Cookie-cutter approaches to Digital Marketing simply aren’t effective. Creating an effective Digital marketing strategy takes time. To do it right, it involves sitting down for a few hours so we may gain an understanding of your industry, your business and your marketing goals. We need to dig deeper than vague goals like “get more traffic” or “make more money” to get to down to the good stuff… what truly motivates buyers of your product and services. Once we have that understanding, then together, we can develop your marketing strategy and break it down into measurable and attainable goals. The final step is to execute the strategy to meet your goals.
Drive Traffic With Search
The number one factor in closing sales is having the leads to start with. If your customers can’t easily find your business online, they’ll never be able to visit your website. As experts in search marketing, we know that a customized search engine optimization plan and pay per click strategy combined or used separately can increase your traffic and boost your sales.
Search engine optimization will increase your organic search engine rankings using on and off-site strategies, while pay per click utilizes targeted keywords and custom ads to reach your audience based on geography, time of day, and more. With this combination of search methods, your digital marketing strategy is never stagnant.
Create Content That Attracts and Sells
One of the ways that SMT enhances your SEO and content marketing initiatives is by creating unique content for your website. Content creation is now an integral part of a digital marketing strategy. With your specific goals and needs in mind, we will create content to keep you website relevant and enticing for customers. This may include on-site copy for your website, infographics, white papers, e-books, or a blog strategy designed to help your audience recognize your company as a trusted authority.
We’ll then utilize this content to generate more website traffic via search engines, social media, email marketing, press releases, or other platforms that may be appropriate for your business.
Attracting New Customers Using Social Media
Social media marketing is a great way to target new business prospects. You can make offers and drive traffic to your website and best of all, you can interact directly with your potential and current customers. This engagement builds awareness and trust in your brand. It also provides a venue to encourage customers to share their experiences and leave positive reviews. As the new word-of-mouth marketing, social media has become the default “social proof” aspect of any digital marketing strategy.
Another way to boost traffic to your website and increase conversions is through email marketing. Providing your customers with relevant information, offers or promotions can improve your click-through rates and could turn a potential customer, into a loyal, satisfied client.
Why You Need A Professional Digital Marketer
Digital marketing is complex. Competition is global. You need someone who knows how it works. SMT has been providing Digital marketing services since 1995. With every Internet change or algorithm update, we’ve been able to stay up-to-date and provide our clients with service that will continue to work for them, not just short-term boosts in rankings. We have worked with some of our clients for upwards of 10 years, not because of a long-term contract (we go month to month), but because they see results in the work that we deliver.
Our portfolio includes clients from all over the U.S., Canada, South America, and the U.K. Located in Central Florida, many of our client are located in Orlando, FL.
Interested in how SMT can help reach your Digital marketing goals? Contact us today for a free, no-cost, no-obligation consultation.