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Does it feel like your website is just sitting there? Is it not bringing in the leads that you had hoped?
You are not alone in feeling this. A lot of people do not know what to do with their website to bring in more leads and convert customers. Even internal marketing professionals don’t always understand the technical side of Digital marketing and end up feeling like they are getting pulled in a thousand different directions.
Digital marketing is so much more that just search engine optimization (SEO). At Sales & Marketing Technologies (SMT) we know what it takes to make your website work for you. With Digital marketing services such as SEO, pay per click, content, social media, and email marketing, and more we are able to not only increase your traffic and conversions, but also create specific, measurable goals to boost your website where it needs it.
Consulting services may be needed for many areas of Digital Marketing. Use our experiences and expertise to build, plan and guide your strategies; helping your business make smarter, more effective decisions.
Getting Digital Marketing Right
Cookie-cutter approaches to Digital Marketing simply aren’t effective. Creating an effective Digital marketing strategy takes time. To do it right, it involves sitting down for a few hours so we may gain an understanding of your industry, your business and your marketing goals. We need to dig deeper than vague goals like “get more traffic” or “make more money” to get to down to the good stuff… what truly motivates buyers of your product and services. Once we have that understanding, then together, we can develop your marketing strategy and break it down into measurable and attainable goals. The final step is to execute the strategy to meet your goals.
Drive Traffic With Search
The number one factor in closing sales is having the leads to start with. If your customers can’t easily find your business online, they’ll never be able to visit your website. As experts in search marketing, we know that a customized search engine optimization plan and pay per click strategy combined or used separately can increase your traffic and boost your sales.
Search engine optimization will increase your organic search engine rankings using on and off-site strategies, while pay per click utilizes targeted keywords and custom ads to reach your audience based on geography, time of day, and more. With this combination of search methods, your digital marketing strategy is never stagnant.
Create Content That Attracts and Sells
One of the ways that SMT enhances your SEO and content marketing initiatives is by creating unique content for your website. Content creation is now an integral part of a digital marketing strategy. With your specific goals and needs in mind, we will create content to keep you website relevant and enticing for customers. This may include on-site copy for your website, infographics, white papers, e-books, or a blog strategy designed to help your audience recognize your company as a trusted authority.
We’ll then utilize this content to generate more website traffic via search engines, social media, email marketing, press releases, or other platforms that may be appropriate for your business.
Attracting New Customers Using Social Media
Social media marketing is a great way to target new business prospects. You can make offers and drive traffic to your website and best of all, you can interact directly with your potential and current customers. This engagement builds awareness and trust in your brand. It also provides a venue to encourage customers to share their experiences and leave positive reviews. As the new word-of-mouth marketing, social media has become the default “social proof” aspect of any digital marketing strategy.
Another way to boost traffic to your website and increase conversions is through email marketing. Providing your customers with relevant information, offers or promotions can improve your click-through rates and could turn a potential customer, into a loyal, satisfied client.
Why You Need A Professional Digital Marketer
Digital marketing is complex. Competition is global. You need someone who knows how it works. SMT has been providing Digital marketing services since 1995. With every Internet change or algorithm update, we’ve been able to stay up-to-date and provide our clients with service that will continue to work for them, not just short-term boosts in rankings. We have worked with some of our clients for upwards of 10 years, not because of a long-term contract (we go month to month), but because they see results in the work that we deliver.
Our portfolio includes clients from all over the U.S., Canada, South America, and the U.K. Located in Central Florida, many of our client are located in Orlando, FL.
Just Some Of Our Digital Marketing Services...
Affiliate marketing is a great way to sell your products through having individuals or companies market
your products for some sort of commission. This process can also be useful for a business who might be
looking for additional products to offer but do not produce the products themselves.
Blogging provides valuable, informative and helpful articles to your customers while enhancing the value
of your website by Google’s standards and algorithms. Frequent, high quality content that engages your
website visitors and encourages interaction is a major factor in search engine rankings.
Content marketing is a strategic marketing approach focused on creating and distributing valuable,
relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to
drive profitable customer action.
Email marketing can include everything from promoting a one-time sale to sending out a long-term
communication campaign. This type of communication channel is one of the most customizable for
individual sectors of your audience and can be very effective for ROI (Return on Investment).
Local search marketing is very important for businesses that operate primarily in a local area.
Components of local search marketing include claiming or verifying online listings, business review
management, eliminating duplicate listings and finding opportunities to have local community outreach.
Newsletters can be issued quarterly, monthly or weekly depending on your business. They can include
company announcements, informative articles and other initiatives to engage your audience.
Podcasts are short-form audio program episodes generally played on mobile devices and websites. Most
podcasts are information based shows that can be used to position your brand as an authority, sell your
products, or generate advertising revenue for your company.
Pay-per-click advertising includes paid search opportunities using services such as Google Adwords, Bing
Ads and Yahoo Search Ads to drive traffic to your website.
Press releases are utilized to inform the public about company developments, awards or important
projects by issuing an announcement to news media and other targeted publications.
Search Engine Marketing
Search engine marketing (SEM) can include any paid media opportunities such as banner ads, paid
listings, search ads and more.
Search Engine Optimization
Search engine optimization (SEO) is technical work designed to increase your company’s visibility in the
search engines. Done correctly, it significantly improves website visitor traffic.
Social Media Advertising
Social media advertising can be ultra-targeted to your specific or broad audience and is utilized to
promote your brand, attract customers, and sell products and services.
Social Media Marketing
Social media marketing is using social media platforms to reach and engage your target audience online.
These platforms can be used to drive traffic, find new business, and build a following for your business
Interested in how SMT can help reach your Digital marketing goals? Contact us today for a free, no-cost, no-obligation consultation.