Website Functionality

Is your site search costing you sales?

Recently we were attempting to establish why there were a proportionally large number of visitors leaving a site from the site search results page. In other words, a customer would search for a product and then leave without clicking on any of the products. We decided to install a “sniffer” to watch what keywords users were using when they performed a search. We not only wanted to find failed searches we also wanted some more in-depth intelligence on the customers and their intention...

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Dennis Dornon 9/11/2009 8:02:00 AM Comments(0)

System Integration: With or Without a Website

Wikipedia defines system integration as 'the bringing together of component subsystems into one system and ensuring that the subsystems function together as a system." It is also about "value-adding to the system, capabilities that are possible because of interactions between subsystems." In the application development world, "subsystems" may include a mixture of hardware web servers, database servers, networks and firewalls and software SQL Server, .NET, html, php, classic ASP, etc . A classic ...

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Joanna Smith 4/2/2009 3:59:00 PM Comments(0)

Automated Spanish Translation System for Web Sites

Miami Children’s Hospital MCH recently requested the assistance of Sales & Marketing Technologies to provide an effective solution to dynamically translate their English content from their web site to Spanish using the third party vendor, Translations.com. SMT’s in-house Programming team worked closely with Translations.com to perform the initial Spanish translation by building the necessary XML file needed for input into their system. Once the translation was complete, the initial f...

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Joanna Smith 3/11/2009 1:08:00 PM Comments(0)