Webmasters Can Now Auto-Discover With Sitemaps
An XML sitemap file is a fairly recent standard adopting by the major search engines that can help with indexing. Yahoo recently announced that the big 3 search engines, Google, Yahoo and MSN, have agreed on another standard that relates to how these sitemap feeds can be submitted. Previously they could only be submitted through some site management tools maintained by the search engines, but now your robots.txt file can be used to automate the process a little more. By adding a single line to y...
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Terry
4/11/2007 2:15:00 PM
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What exactly is a PING and how do I do it?
A Ping is a basic internet program that allows one to verify that a certain IP address exists and can accept requests. Pinging acts as a notifier to search engines that you have updated your RSS feed on your site. Once a search engine receives the ping they will typically schedule an immediate refresh of your feed so they have the latest content. This is the easiest way to get your blog or RSS feed indexed by the search engines.
There are two easy methods to ping a search engine. You can use t...
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Brent
2/9/2007 8:56:00 PM
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Benefits of RSS for Internet Marketers
What is RSS?
RSS, also known as Really Simple Syndication, Rich Site Summary or RDF Site Summary, is an XML-based format for distributing links to content on your web site that you would like others to use. Each area of your site that features a changing list of information should have a corresponding RSS feed.
Current State of RSS
RSS users can be lumped into two types of buckets, "Aware" and "Unaware". Aware RSS users are knowingly using RSS. Unaware RSS users enjoy the benefits of RSS...
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Brent
1/30/2007 1:58:00 PM
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Promoting Your RSS Feed Through Auto Discovery
RSS Feed Auto Discovery is a technique that allows browsers and other software to discover your site’s RSS Feed automatically. RSS Auto Discovery is now supported by all of the major browsers IE 7, FireFox, Apple Safari, Opera… . So take the time now to implement the small snippet of code to allow your site’s RSS feed to be discovered. You maybe asking how do you do this to your own site… it is simple.
Add this html code inbetween the HEAD tags:
<link rel= alternat...
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Brent
12/27/2006 8:48:00 PM
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RSS- The Email Marketing Killer
Derek Harding, clickz.com, released a new article, " RSS: The E-mail Marketing Killer? ". Derek explains how he is skeptical that RSS is an alternative to email for mass marketing. I agree with him that RSS has not matured enough for mass marketing. But I definitely see that RSS can be used for niche marketing in its current form. Derek also states, " It's not useful or effective to take a quarterly newsletter or monthly promotional e-mail and publish it via RSS for the mass market. " By no mean...
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Brent
8/11/2006 12:00:00 AM
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