Make the Most of Trade Shows with Sales Automation
There are many benefits to exhibiting at trade shows,
including getting quality face-to-face time with your potential customers, a
desirable advantage in today’s market. Being physically present gives B2B
companies an opportunity to build relationships with clients and prospects. It
also offers the chance to compare how well your business stacks up against
other players on the showroom floor.
Trade shows and events can get expensive though, with booth
and travel costs, per diems...
Trouble Hitting Your Sales Goals? Maybe You Are Using The Wrong Number
Lots of companies give salespeople dollar goals to hit. While that is certainly one way to do it, in some cases it can be counter productive. After years of trying different sales goals, we finally found an approach that got better results across the board. Here is what we did... 1. We separated marketing goals from sales goals. We gave each team their own goals where they are totally accountable. 2. We gave our marketing team a goal of X number of inbound sales leads to generate per week. We...