Creative One Way Linking Strategy


July 14, 2008

The other day I saw a creative one way link exchange request. The request asked if the website owner would add a link to a requested website, and in exchange the requester would add a link to the owner’s website from two of theirs. What made this interesting was the fact that the link they wanted added to the website owner’s site wasn’t one of the two sites they would link back from. Therefore, the owner would get two links for one (which seems like a good deal), yet the requester would get one way links to their primary site without having to link back (seems like a great deal). The requester also made sure to only target websites with similar themes. I believe this “two for one” tactic may become very popular if not already.

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