Tracking Google Base Listings

The Official Google Base Blog offered up a tip recently on how to track your Google Base listings in Google Analytics by creating a special landing page to identify that traffic as unique. While this would work, it’s not exactly an elegant solution and quite frankly outdated.

Google Analytics enables you to append tracking variables to URLs that you can place as links on various inbound traffic sources, including Google Base, that will feed in data about where specifically the traffic came from right into every aspect of your Google Analytics account. The same solution can be used to track email campaign performance, banner ads and PPCs, even offline marketing efforts like radio, TV and print.

This shows the value of using a professional online marketing agency like SMT as they can sometimes have a more fuller understanding of how to implement the services offered by search companies like Google.