Recently I have visited numerous websites and more often than not its as if the websites are punishing their users. Webmasters need to start asking themselves “What is the purpose of my website?” Usually the purpose of a website is to inform, entertain, provide a service or product to the user. So why do so many websites punish their users with poor navigation, pop-ups, no clear call to action, cumbersome checkout processes, and is it really necessary to fill user’s email inboxes with daily emails? I’ve made purchases online inspite of poorly structured websites, but can’t help to think of how much more revenue these websites could make if webmasters would just reward their users with a pleasent experience, a respectful experience, and try to remember repeat business is what makes or breaks you.?