Did you know that Google says there are hundreds of factors that go into getting your site to rank for targeted keywords? It can be overwhelming to think about. That’s why many of our clients came to us in the first place and are now prospering from that choice.
There have been many instances where a client would search "SEO" or "Rank #1 on Google" and come back to us saying, “Build me links so I can rank for keyword!” We hear that all the time, but like I stated above, there are hundreds of factors that go into ranking and I’m here to talk about one that is overlooked often: Internet Linking.
There are two types of links in regards to this topic: 1) external links and 2) internal links. External links are links from other websites pointing back to yours. Internal links are links within your website pointing to other pages on your website. For example, if I were to write about Orlando SEO, it's a good idea for me to link that anchor text to our targeted page, which for us is our homepage.
I always try to tell clients that internal linking is a great place to start with a link building campaign because it becomes clear in their minds what keywords are relevant for each page. Keep in mind that this example is for clients that have our SMT Conversion Site; an ASP.NET CMS with a blog.
When setting up your internal link structure, it makes things much easier to draw a mind map to visually label which pages are optimized for specific keywords. Once you have that mapped it, you can start going through your site and interlinking interior pages. This helps search engines build keyword relevancy for those specific pages and in the end, contributes to helping your site rank better.
At Sales & Marketing Technologies, we help clients just like you put together comprehensive online marketing strategies to help better their presence on the internet. Contact us now if you would like to learn more about how we can help you grow your business online!