Yet another reason an optimized Google local directory presence is a must.
1/29/2009
Other than the obvious reason why it is important to have an optimized Google local listing. It is now even more important because of 1800Goog411, Google's free 411 information line (which has been around a while). Basically it performs the same function as a traditional 411 number; however, it is free and pulls the information straight out of their local listings and if your listing is number one for the users search terms and city and state then your business will be the first one returned with an option for an instant free connection to your business number at the press of a button. And as more and more regulation cracks down on texting and talking on phones while driving, you can bet more people will be conducting searches via voice recognition. Which I believe Google is quietly using the recorded Goog411 calls to perfect the technology. The searches done using voice recognition on Googles system aren't giving an option on the results based on the normal organic rankings, but only the local directory listings. So that is just another reason why an optimized local listing is important.
Kenneth Moody
1/29/2009
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