We are all aware that the internet is useful to help get out your message - that’s why so many companies are adding digital marketing to their overall marketing portfolios. But is it helping to sway voters to go to the polls as the November Presidential election heats up? Many researchers say yes. According to a recent article on Mashable, many advocates believe that
social media especially can be useful in convincing people to go to the polls and vote.
Current polls show that only about half of Americans who are eligible to vote actually head out to the polls or fill out absentee ballots. As many people spend a vast amount of their time online, using social networking sites to show the importance of voting can reach a large portion of voters.
Organizations backing both of the presidential candidates are getting involved with social networking to create apps and engage voters to not only support their candidate, but also actively go to the polls to vote for them. On the Democratic side of the election, the Obama for America app allows you to share articles, videos, and voter registration information with your Facebook friends. On the Republican side, the RNC Social Victory Center, and is owned by the Republican National Committee, allows users to receive information about volunteer opportunities and get-out-the-vote phone calls, as well as giving important information about the most vital issues for this election.
Other organizations create apps that are focused on just getting people to vote, regardless of who they are voting for. For example, news network CNN created a Facebook-specific app called “I’m Voting” in which people pledge to go out and vote on November 6th.
If organizations think
social media is so important that it can help motivate people to vote for something as critical as the next president, then why would you not use social media to further your company’s message about your products or services? If you are interested in getting started with social media marketing,
contact SMT today to learn what we can do for you online or at 407-682-2222.