What exactly is the NOODP meta tag? It is a meta tag that tells MSN and Google not to display your site’s OPD directory title in the search results. Google went a step further and will not display the description either. This can have a hugh effect on your click-through-rate since now you are in control of how your page title and description show up in Google and MSN.
You can add to <meta content=”NOODP” name=”ROBOTS” /> your source code. If you want to just exclude MSN use <meta content=”NOODP” name=”msnbot” /> if you just want to exclude Google use <meta content=”NOODP” name=”googlebot” />.
As of late, Yahoo is also going to implement the NOODP meta tag as well. This will be an override of your site’s Yahoo Directory title and description.
Tags: NOODP, meta tag, Google, MSN, Yahoo, search engine optimization, seo, sem, search engine marketing, online marketing, internet, smart marketing blog, smt