Back-to-School Digital Marketing Ideas
Summer’s drawing to a close, which means back-to-school season is nearby. For many businesses, this is a prime time to market their products or services, especially with deals for parents and students. No matter your brand, you can use this retail holiday to draw in customers. Here are some back-to-school digital marketing ideas for your business.
Market the Right Merchandise
Before getting started on your back-to-school campaign, decide which of your products or even services will...
How to Craft the Perfect Voicemail Script to Get More Callbacks
According to RingLead, 80% of sales calls go to voicemail, and 90% of first-time voicemails are never returned. Furthermore, an Invesp infographic noted that 80% of sales require five follow-up calls. Although voicemail has a lower response rate than other types of communication, such as email, what you lose in quantity, you gain in quality. That’s because voicemails are generally more personable and demonstrate a greater level of interest. Without a carefully planned, thoughtful, and...
3 Offline Strategies That Drive Online Success
Digital marketing is essential to making your business successful in this digital age, but that doesn’t mean that offline marketing can’t still have an impact. Whether you consider yourself more of a "people person" or simply want to expand your marketing, here are some of the offline marketing strategies you can leverage to boost your offline and online success. 1. Speak at Events Don't underestimate the power of public speaking. Sharing your expertise with your target audience is...
Evergreen Content Marketing Ideas
Evergreen content is a type of content that doesn't lose its value over time. Plus, it encourages sharing because the content is always useful and relevant. Evergreen content marketing is particularly valuable for businesses with limited resources because they don’t have to worry about keeping their content fresh. Here are some evergreen content ideas to inspire your strategy: Founder's Story A founder's story is an essential part of any company's history. It helps people understand how...
Essential Elements of Start Here Page
Not every visitor that comes to your website will enter through the home page — they may first land on a product page, blog post, case study, etc. That’s why having a Start Here page provides immense value because it gives a clear, central location that directs visitors to where they want to go instead of them bouncing from your site. See how a Start Here page can benefit your site and the seven essential elements to drive more engagement and conversions! The Difference Between...
7 Ways to Boost Instagram Engagement
Social media marketing can be a tricky game, especially on Instagram. The algorithm seems to change at a whim, and what once brought in the clicks, likes, and comments may now be getting crickets. So how can you turn the tide in your favor? Here are some simple but effective ways to boost your engagement on Instagram. Consistently Post The last thing you want is for your brand to be out of sight, out of mind. Consistent posting is vital since it secures your reliability and relevance. One to...
Create a Link Building Strategy in 6 Steps
Backlinks are an important factor in search engine optimization SEO because it shows Google that your website is trustworthy. In addition to helping your business website rank higher in organic search results, backlinks drive 'referral' traffic. Generally speaking, when you increase site traffic, conversions go up. Below are six steps to creating a link building strategy to drive more traffic and attract customers. 1. Research Your Audience For your link building strategy to be effective...
11 Ways To Improve Your Business with Sales Automation
Not long ago, sales teams had to spend more than half of their time on tedious tasks like taking notes, logging calls, and prioritizing leads. Sales automation technology now allows salespeople to spend more time actually selling. There are a variety of sales processes you can automate to increase sales productivity. Your business doesn’t need to automate everything, but strategically implementing automation can open more sales opportunities for your business. See how! 1. Improve Email...
5 Tips to Boost Landing Page Conversion Rates
Driving customers to your site is only half the battle. Once they’re there, you want to convert these visitors into leads. How can this be done? Thankfully, we have a few tricks up our sleeves that will help you to boost your landing page conversion rates and get those leads you’ve been hoping for. Add Compelling CTAs Having the right call-to-action CTA is key for your landing pages. You want to ensure you have enough without being overwhelming, and also make them relevant to...
5 Tips to Get the Most From Your Facebook Business Page
More than 58% of online users are active on
Facebook every month. With all of those active users, you would probably assume there are many, many
Facebook business pages — and you’d be correct. As of 2021, there are more than 200 million businesses, mostly small businesses, around the world using Facebook's free tools.
As a business owner, that's a lot of noise to compete with
on Facebook, in addition to the posts from friends and family that
dominate your audience's organic...