FAQ

Internet Marketing

How important are Meta tags?
The Page Title is probably the most important on-page factor for search engine optimization. A properly optimized page title can help improve rankings as well as possibly increasing the click through rate on the organic search listing. The Description Meta tag is important as well. Most of the search engines use a snippet of the Description Meta when displaying the site in the organic search listings.

The Description Meta can also influence the click through rate for your listing. Some of the search engines will also pull this snippet from the on-page content as well. This happens when the on-page content matches closely to the user’s search query.

The Keyword Meta tag is become less important as time goes by. At one point this was a huge factor in ranking a website, but as the search engine algorithms became more sophisticated, the Keyword Meta tag has been less important and does not influence your search engine rankings.

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We have been very happy working with Bernie and the crew at SMT. We feel that they have been worth the additional money and the return on investment far outweighs any other form of advertisement that we do.

We also find that the quality of client generated from the web marketing is more desirable as they seem to be more educated.

The other benefit is the flexibility. The financial commitment of the long term contracts of the yellow pages verses the dynamic marketing of the web is far more desirable. We can change our web presence month to month depending on our client load, instead of being locked into an expensive year long contract. For half to a third of the monthly yellow page expense we can generate the same, if not more, amount of leads. We have actually reduced our yellow page presence by 70% and will continue to do so over the next few years.

We have used other marketing companies in the past, but have never had the results that we have with SMT. Their response time is excellent, their expertise is phenomenal, their design team is exceptional and after working with them for the last ten years it has become almost effortless. They know what we need and want prior to us asking and we will only use SMT as long as we are in business.

Christy Perry - Preferred Plastic Surgery, Practice Manager