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How important are Meta tags?
The Page Title is probably the most important on-page factor for search engine optimization. A properly optimized page title can help improve rankings as well as possibly increasing the click through rate on the organic search listing. The Description Meta tag is important as well. Most of the search engines use a snippet of the Description Meta when displaying the site in the organic search listings.
The Description Meta can also influence the click through rate for your listing. Some of the search engines will also pull this snippet from the on-page content as well. This happens when the on-page content matches closely to the user’s search query.
The Keyword Meta tag is become less important as time goes by. At one point this was a huge factor in ranking a website, but as the search engine algorithms became more sophisticated, the Keyword Meta tag has been less important and does not influence your search engine rankings.
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SMT has been our website and digital marketing partner for several years. They have been enormously helpful in optimizing our website, keeping us ranked high with the major search engines and have efficiently managed our PPC efforts. We recommend them highly to anyone looking for ways to maximize their web presence.
Jack W. Wert, FCDME Executive Director Collier County Convention and Visitors Bureau
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