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Will changing our URL affect our search engine rankings?
There has been a shift in strategy to incorporate keywords into the domain name. We have seen that there is a stronger influence in rankings when a URL contains the targeted keywords. So yes, changing your domain may help increase your rankings, but don’t expect it to be a shortcut.
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We have been very happy working with Bernie and the crew at SMT. We feel that they have been worth the additional money and the return on investment far outweighs any other form of advertisement that we do.
We also find that the quality of client generated from the web marketing is more desirable as they seem to be more educated.
The other benefit is the flexibility. The financial commitment of the long term contracts of the yellow pages verses the dynamic marketing of the web is far more desirable. We can change our web presence month to month depending on our client load, instead of being locked into an expensive year long contract. For half to a third of the monthly yellow page expense we can generate the same, if not more, amount of leads. We have actually reduced our yellow page presence by 70% and will continue to do so over the next few years.
We have used other marketing companies in the past, but have never had the results that we have with SMT. Their response time is excellent, their expertise is phenomenal, their design team is exceptional and after working with them for the last ten years it has become almost effortless. They know what we need and want prior to us asking and we will only use SMT as long as we are in business.
Christy Perry - Preferred Plastic Surgery, Practice Manager
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