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Google Analytics Conversion Tracking Facelift

Thursday, October 22, 2009
Today as I was setting up a Google Analytics profile, I noticed that there was a small, but neat little update to their conversion tracking.  Typically you can setup your goals as specific URL's being visited.  For example, if setup yourdomain.com/thank-you.html as your goal tracking URL and a visitor lands on that page, Google Analytics will count that was 1 goal (or otherwise known as conversion).  

But today, I saw that Google is giving users two (2) more options for their goal tracking. The first one was Time on Site.  Meaning, you can setup a specific amount of time (using the greater than or less than condition options) a user will be on your site to determine if a goal was successfully tracked.  The time variable choices are hours, minutes, or even as granular as seconds.  See picture below.



The second newly updated goal tracking option I saw was Pages Visited.  Meaning that your goal tracking can be correlated to how many pages the user visited.  Set the pages visited field to any number and then select a condition such as greater than, equal to, or less than. See picture below.




Jonathan Crowe 10/22/2009 4:14:00 PM

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