If it’s not too late, I wanted to go over your 2010
marketing budget. No, I physically can’t
look over it, but what I can do is list off reasons why you should invest in an
online marketing strategy.
It’s a tough advertising world out there with all of the
advertising options you have (especially when they ALL say they deliver a good
ROI). I’m not here to pick on the other
guys today, I’m just here to tell you what online marketing can do for your
business.
The Numbers
According to a recent report from eMarketer, US online advertising spending
will dramatically increase from 2009 to 2014 and I don’t think this is a
fluke.
The whole point of advertising is to get your brand,
service, and/or product in front of an audience; a large audience. We all know that the internet is seeing rapid
growth, so I’m not going to post any statistics with the number of internet users
for in North America or anything like that.
I will share this tip though: Start advertising where the people are.
Flexibility
With online marketing, you have more control over your
marketing campaign compared to offline marketing. Typical offline marketing strategies such as
magazines or television ads prohibit you to make quick changes for obvious
reasons. The flexibility of marketing
online is so powerful because our society is ALWAYS changing.
It’s as easy as writing new content, changing pictures
around, or using Social Media to interact through live conversation. If knowledge is power, flexibility must be
knowledge’s cousin.
Online Marketing ROI
For all the numbers people, almost all online marketing
enables you to track ROI very easily! Most, if not all online marketing
techniques are track-able. By
track-able, I mean that each campaign will accurately allow you to calculate
your ROI .
For example, let’s say you have an e-Commerce and an SEO marketing
strategy in place. If your SEO costs you
X amount of dollars (investment) and you received 2 conversions which totaled
at Y dollars (return). Then your ROI
would be [(Y – X) / X)] * 100.
Track in Real Time
However you setup your online marketing strategy, most
techniques (PPC, SEO, etc.) have a tool that can track your marketing
initiatives in real time! See how many
conversions you received from an email newsletter you sent out, or perhaps the
amount of blog subscribers you have. All
in real time.
Conclusion
While I only listed a few reasons to make room in your 2010
marketing budget for online marketing, there are many of them. Let Sales & Marketing Technologies help
you with your 2010 online marketing.
Contact us now to begin growing your business!
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