About Our Client
Amish Yard is now a $10 million revenue ecommerce brand specializing in outdoor furniture. They pride themselves on their commitment to customer satisfaction and maintaining strong brand values. Before working with SMT, they generated annual revenues of $3.5 million but were struggling to grow further due to their ecommerce platform.
Client Testimonial
Before Working With Sales & Marketing Technologies
Amish Yard was experiencing several key issues:
- Symptom #1: Excessive Store Maintenance: The existing ecommerce platform did not fit the company's needs. This made the existing store time consuming and painful for the staff to update.
- Symptom #2: Lower Online Customer Dissatisfaction: The existing store was hard to navigate for the visitor. This hurt sales conversions and hindered growth potential.
- Symptom #3: Stagnant Sales Growth: Despite efforts to improve the store, sales were plateauing around $3.5 million.
The consequences of not addressing these issues were significant, Amish Yard reached out to Sales & Marketing Technologies for some recommendations.
SMT’s Solution
SMT approached the problem with a client-focused strategy:
- Step 1: Deep Dive: SMT began by genuinely listening to Amish Yard's concerns, demonstrating a deep care for the brand.
- Step 2: Develop a new online store using Shopify: A major change was the implementation of Shopify as a platform, unifying brick-and-mortar and e-commerce sales.
- Step 3: Comprehensive Marketing Strategy & Implementation: Once SMT completed the initial redesign of Amish Yard’s store, the focus moved to increasing traffic. Generating leads via social media, PPC advertising and email marketing to increase customer engagement and grow revenue.
After Working With Sales & Marketing Technologies
The results for Amish Yard include:
- Benefit #1: Significant Sales Growth: Sales grew from $3.5 million to over $10 million.
- Benefit #2: Unified Sales Platform: The introduction of Shopify unified different sales channels, streamlining operations.
- Benefit #3: Validated Marketing Strategy: SMT created an effective marketing strategy which ultimately grew revenue via social media, PPC advertising and email marketing.
- Benefit #4: Stronger Brand and Customer Relationship: The focus on brand values and customer relationships led to a more robust market presence.
Conclusion
Amish Yard's experience with SMT transformed their business, leading to significant sales growth and a stronger market presence. The case of Amish Yard and SMT is a testament to the power of a client-focused approach, innovative solutions, and a strong partnership based on trust and mutual respect.