What is SEO?
Search engine optimization
, or SEO, is the process of optimizing a website in order to improve search engine rankings and ultimately traffic and conversions for the website. Search engine optimization implements best practices to ensure that the site architecture, code, content, linking strategies, and more are all optimized for maximum rankings.
A strong SEO strategy is made of a mix of on-site optimization, planning and execution of an effective content marketing strategy, as well as development of authority in your given niche.
Why is it Important?
SEO is important because it is the primary mechanism for your website to rank well within search engines. With majority of visitors only viewing the first page of search results, it is critical to have an SEO plan so that your website could rank well to gain visitors.