Changing the URL for a business can have many effects on search engine rankings depending on how it is executed. Having keywords in your URL such as ‘Orlando dentist’ if you’re a dentist in Orlando can have a positive effect on your search rankings.
On the other hand, if you have inconsistent URLs across listings and social media on the web, you are likely to suffer some loss in rankings. Also, you’ll lose some of the website recognition built up if you’ve have the other URL for an extended period of time, especially if other sites have linked to your site.
The important thing when switching your URL is to ensure that you set up the correct 301 redirects and correct any listings across the web that have the old information.