Tips & Trends

How to Accurately Measure Social Media Engagement

Accurately measuring social media engagement is crucial because you need to know if your message or content is resonating with your audience. There’s little benefit to having thousands of followers if they ignore your posts - it’s better to have an engaged small audience than vice versa. Additionally, engagement affects how many people will even see your post because social networks like Facebook, Instagram, and Twitter see engagement as a sign of quality and popularity. See how to a...




Cybersecurity: Protecting Your Website from Hacks

Websites have become essential for business but being online-based places them at a higher risk of a cyber attack. A hacked website can lead to financial fraud, data breaches, or downtime which is why taking cybersecurity measures is crucial for website protection. Check out Sales & Marketing Technologies’ cybersecurity tips for websites so you can better protect your customers, employees, and business operations from hackers. Hacking Statistics Having an unprotected website is one of ...




Google May 2020 Core Update: Key Takeaways to Know

Google is constantly refining its search algorithm, culminating into larger core updates - the most recent one happening in May 2020. According to Google’s official blog : Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as core updates. They’re designed to ensure that overall, we’re delivering on our mission to present relevant and authoritative content to searchers. Google's May 2020 core update started rolling o...




The Biggest Advantages of Marketing Automation

While there are certain marketing tasks that require a human touch, many processes can benefit from marketing automation which can lift sales and lower customer acquisition costs. By using marketing automation software, your business can streamline, automate, and measure your marketing tasks and workflows to increase their effectiveness and grow revenue faster. See the advantages of marketing automation below to get an idea of how your business can communicate more effectively with leads and nur...




9 Tips for Writing Great PPC Ad Copy

Pay-per-click PPC advertising is an effective digital marketing tactic for driving traffic to a website fast, but a big chunk of its success depends on the quality of the copy. To attract as many clicks as possible, you must write great ad copy. Here are nine copywriting tips that will help position your PPC ad campaign for success. 1. Know your target audience. Understand your audience by stepping into their shoes. Think about the problem they’re facing and the solution they’re sear...




How to Improve Website Usability

Website usability is key to keeping visitors on the page so they’re more likely to take further action, but there are many different factors that can increase bounce rates like a busy design and slow loading speeds. Here are six considerations that can improve your website usability to make it easier to achieve your digital marketing goals. 1. Navigation Multi-level dropdown menus and sidebars can make it difficult for visitors to navigate the website, especially on mobile since there̵...




Google Launches Free Tool to Create Short Promo Videos

On April 14, 2020, the Google Ads Blog announced the launch of a free beta tool for businesses to create short promo videos for YouTube. According to the announcement, Given the current environment, many businesses are shifting how they're communicating and interacting with their customers and are turning to videos to make and maintain connections. Learn more about the ‘Video Builder’ tool and how it’s helping businesses create short videos to effectively promote their ...




Online Shopping Trends of U.S. Consumers

A recent Google study on global shoppers found that 81% shopped in the past week in an average of seven categories. The study focused on four international markets - the United States, Great Britain, Brazil, and India. In this article, we’ll examine the study’s insights on U.S. online shopping trends to see what motivates shoppers in our home country and what e-commerce sites can do to attract them. Mature E-Commerce Model Google states, American consumers represent one of the larges...




6 Crucial Elements of a Content Strategy

Regardless if you’ve never created content before or have been doing content marketing for years, a content strategy will help you achieve marketing and sales goals more easily. An effective content strategy is clear, up to date, and original. It should also include the management of all your content while communicating your brand and expertise. Ideally, there is content created for each stage of the buyer’s journey - awareness, evaluation, and decision - to move potential customers ...




Lead Magnets: Turning Your Website Into a Lead Generation Machine

Right now, your prospects are out there searching for a solution to a problem, which is why your website needs a ‘lead magnet’ that helps them while also generating leads for your business. When you’re able to offer them that first step to a solution, they’re more likely to become a customer. In this article, we’ll explore this powerful digital marketing tactic so you can turn your website into a lead generation machine. What Is a Lead Magnet? A lead magnet is an of...




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