Tips & Trends

6 Content Marketing Ideas for Spring

Audiences and Google love fresh, relevant content which is why now is a great time to start planning your content marketing for spring. No matter what your business is, there are ways you can incorporate the reinvigorating energy of spring into your content to spark engagement and conversions. Check out our content marketing ideas for spring to breathe new life into your blog posts, videos, graphics, and more! Spring-Inspired Content Ideas to Drive Engagement Before we jump in, a quick reminder ...




Why Your Web Design Directly Affects SEO

Your web design is more than a branding asset or sales channel - it strongly influences search engine optimization SEO which is one of the most powerful strategies for reaching new prospects and driving free organic traffic to your business. Web design affects SEO in several important ways since they’re linked closely together. See how web design impacts search rankings and why investing in a quality website is worth it to increase sales or leads. 5 Ways Web Design Impacts Search Rankings ...




Google Responsive Display Ads: Pros and Cons of Using Them

Google responsive display ads are a great way to reach people while they’re browsing websites, watching a YouTube video, checking their Gmail, or using mobile devices and apps. They appear as native ads, blending into the publisher’s site to drive more traffic to your site or app. Get a better understanding of the default ad type for the Google Display Network to see if it’s right for your display campaign. What Are Google Responsive Display Ads? Responsive display ads first de...




Meet Clubhouse, The New Audio-Based Social Media App

You’ve probably heard of Clubhouse by now, but what is the new social media app really about? Whether you’re a digital marketer or entrepreneur, Clubhouse can offer several benefits for networking and learning, that is...if you’re able to join. There are several things that make the Clubhouse app different from other social media platforms like Facebook, Twitter, Instagram, Snapchat, and TikTok. Let’s take a closer look! Everything to Know About the Clubhouse App It seems...




SEO Tactics to Drive More Growth in 2021

Search engine optimization SEO is no longer optional for most businesses these days which is why using up-to-date SEO tactics is crucial for driving growth in 2021. As data privacy changes roll out, more companies will need to ramp up their SEO efforts to compensate for reduced traffic from other digital marketing strategies. Furthermore, having top rankings in organic search results increases trust in your brand and builds credibility. Find out which SEO tactics you should use in 2021 to help s...




Landing Pages: Funnel More Leads into Your Marketing Automation

Landing pages can be a powerful tool for funneling leads into your marketing automation campaign, but they’re only effective when done properly. Marketing automation offers a variety of benefits like maximizing marketing efficiency, acquiring more leads, qualifying leads for the sales team, and retaining customers post-purchase. However, hastily putting up a landing page on your website probably won’t deliver the kind of results you want. Get more out of your investment by making bet...




Web Development Tips for a Successful Website Launch or Redesign

Successfully launching a new website or redesign requires good web development practices, however, it can be easy to overlook those practices when a project deadline is fast approaching and things need to get done now . Here are some web development tips your team should follow when doing any major website project to ensure stellar results. 10 Web Development Tips for Website Launches Web development is crucial for a successful website launch which is why it’s important that your team does...




How Apple's Privacy Changes Will Impact Facebook Ads

In June 2020, Apple announced at its annual Worldwide Developers Conference WWDC privacy changes that will impact data sharing across iOS. Apple has stated it believes that privacy is a fundamental human right which is the reason behind the privacy changes. Here’s what you need to know about Apple’s new privacy policies and how it will impact Facebook Ads. What Are Apple’s New Privacy Changes? The first privacy change will require App Store product pages to feature a new pr...




Increasing Employee Involvement in Social Media Marketing

Many businesses these days understand the value of social media marketing , but one area that they often don’t take advantage of enough is employee advocacy. Getting employees more involved in social media marketing offers a lot of value like increasing brand engagement, winning new customers, and recruiting talent. However, your employees first have to understand social media, why it’s useful, and how they can help so your business may benefit from their involvement. 7 Tips to Inspi...




How to Improve Content Marketing in 2021

Content marketing in 2021 will continue to be crucial for an effective digital marketing strategy, whether it’s improving your website’s SEO or increasing conversions like purchases and form submissions. However, if you’re not actively improving your content, then you may not be reaping all of its benefits. That’s why Sales & Marketing Technologies has compiled seven tips to help make your content marketing more successful in 2021. Let’s get started! 7 Tips for ...




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