Tips & Trends

What Does an SEO Audit Involve?

Achieving top rankings in Google search results for keywords that are relevant to your business is only possible if you know what’s going on with your website which is why regular SEO audits are essential. An SEO audit allows you to better understand where your website stands in terms of getting ranked in search engine results and being found online. But what does an SEO audit involve, exactly? In this article, you’ll learn about the SEO audit process so you can see how it can help y...

Leverage Social Proof to Power Up Your Digital Marketing

Using social proof in digital marketing is effective for inspiring confidence in your business, product, or service. Not only does it boost your credibility online, but it can also convert apprehensive prospects into customers. According to a Bizrate Insights survey , 92% of potential shoppers read at least one review prior to making a purchase. See how you can leverage social proof to power up your digital marketing! What is Social Proof? Coined by psychologist and author Robert Cialdini, ̵...

Building Your Email List with Lead Magnets

There are a variety of ways you can build your email list like website popups, discount codes, contests, and of course, lead magnets. Creating enticing lead magnets are an effective way to generate more leads and build your email list, which you can in turn leverage to drive more conversions like purchases, consultations, demos, and more. Learn more about lead magnets and the benefits of email list building for customer acquisition and retention. Lead Magnet Definition A lead magnet is an offer ...

8 Tips to Keep Visitors on Your Website for Longer

Keeping visitors on your website for longer is typically a good thing for increasing conversions like a purchase, form submission, email signup, etc. Recently, we wrote a blog post on which metrics you should monitor if you want to increase visitors' time on your website. After you’ve gathered data through analytics and identified page opportunities for improvement, next you’ll need to make any necessary website updates to keep visitors from bouncing. Ways to Improve Your WebsiteR...

Facebook Ads: Defining Your Target Audience

You can have amazing ad copy and imagery, but if you haven’t properly defined your target audience, then your Facebook ads won’t deliver the kind of results you want. Before launching a campaign , make sure to understand Facebook audiences and targeting so you’ll be able to define the right target audience for an effective campaign. Learn about Facebook audiences and targeting to see how you can optimize your campaign! Facebook Ads Audiences Defining your target audience is ess...

Digital Marketing Tactics for the Holidays

Is your digital marketing ready for holiday shopping? Now is a perfect time to start implementing holiday digital marketing tactics that will help boost your sales. According to an October 2020 holiday consumer survey , Consumers plan to spend $998 on average on items such as gifts, food, decorations and other holiday-related purchases for themselves and their families. Source: National Retail Federation and Prosper Insights & Analytics Don’t wait until the last minute to start plannin...

Metrics You Should Monitor for Increasing Visitors' Time on Your Website

Generally speaking, when you’re able to keep visitors on your website for longer, a conversion is more likely to occur. That’s why monitoring your Google Analytics’ average session duration, average time on page, and bounce rates are crucial for identifying opportunities for improvement that will increase the time visitors spend on your website. Learn more about these important metrics so it’ll be easier for you to gather data and develop an effective strategy for getting...

What is a Backlink Profile?

Backlinks are crucial for getting your site to rank higher in Google search results, so it’s important to understand how many backlinks your site has and their quality. With the information in your backlink profile, you’ll be able to develop a link building strategy that will increase search ranking positions and conversions. Learn more about backlinks below! Backlink Profile Definition A backlink profile is the collection of links that direct visitors to your site. In addition to th...

A/B Testing Ideas for Email Marketing

Email marketing has a variety of uses from nurturing leads and increasing site traffic to promoting special offers and announcing new products. Not only is email a cost-effective communications tool, but it can also provide you a wealth of data such as open rates, click-through rates CTR , conversions, and bounces. However, if you’re not A/B testing, it’ll be harder to improve the email’s user experience and design to generate a higher ROI . Learn more about A/B testing and wha...

Instagram Marketing Essentials for Businesses

Instagram is a power player in the social media marketing world, reporting over 1 billion monthly active accounts . With such a large and active user base, many businesses use Instagram marketing to increase brand awareness, attract engaged traffic, and more. It’s not enough, however, to simply have an Instagram business profile - you must set it up properly and have a strategy to achieve your goals. Learn more about Instagram marketing essentials so your business will be able to get a hig...


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