Tips & Trends

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TikTok Marketing Tactics to Consider (Even If You're Not on There)

Are you looking to build an audience on TikTok? With over 1 billion monthly active users, TikTok has quickly become one of the most popular social media platforms. To tap into this huge user base, marketers need to understand the platform and its unique features. TikTok is a video-sharing social media platform that has gained tremendous traction with teens and young adults around the world. The platform offers creative opportunities for marketers to reach audiences in new and exciting ways. It a...

8 Digital Marketing Trends to Watch in 2023

Recent advances in digital marketing have changed the way businesses market their products and services. From artificial intelligence to voice search, technologies are evolving how we connect with customers. It's essential for businesses to stay abreast of these trends if they want to remain competitive. Let's discuss some of the digital marketing trends that you should expect to see in 2023 and beyond. 1. AI-Driven Marketing AI-driven marketing is quickly becoming one of the most important digi...

How a Website Redesign Helps SEO

A website redesign does more than breathe new life into your brand's online presence — it's also beneficial for search engine optimization SEO . From a better user experience to technical upgrades, a redesign can improve your search rankings , allowing more customers to find your business. If your website has remained the same for the last several years, here are some reasons why you should consider a redesign. SEO Benefits of a Website Redesign A website refresh can enhance your SEO and c...

Types of Automated Emails to Keep More Customers

Automated emails can effectively build relationships with leads/customers and drive more conversions, growing your business faster. According to Harvard Business Review , studies reveal that investing in new customers is between 5 to 25 times more expensive than retaining existing ones. Below are six types of automated emails that can help your business attract and keep more customers. Thank You Send a thank you email to new customers, subscribers, event attendees, etc., to build goodwill. It...

Ways to Use AI in Your Marketing

When you hear the words 'artificial intelligence,' does marketing immediately come to mind? Probably not. However, AI technology is found in many marketing tools, such as analytics and CRMs , because it's great for automating certain tasks and helping you to focus on more pressing matters in your marketing. Let’s take a look at some of the benefits and uses of AI for marketing to help improve your competitive edge. Customer Service Chatbots When it comes to AI, your first thought might be ...

How to Build a Blog That Gets Traffic

If you want to drive more traffic to your website , building a blog that brings in and engages your target audience is a powerful strategy when done right . Many people turn to blog content for answers or insights, so why not use this to your advantage? Here is what you can do with your blog to increase site traffic. Cross Post Content Repurposing your content for your other channels is key. Take important takeaways and post them to your social media channels with a link to read the full post. T...

The Top 5 Reasons Your Facebook Ad Didn’t Work

We’ve worked with many clients in the past who have told us that Facebook ads didn’t work for them. The explanations why they didn’t range from "our audience isn’t on Facebook" to "we don’t have enough likes." These explanations may sound logical, however, they're probably not the real reasons. The truth about Facebook ads is you need a strategy in order for them to be effective. Creating generic ads for untargeted audiences won't produce results. Facebook is a grea...

Black Friday Digital Marketing Ideas to Boost Sales

Black Friday and Cyber Monday are two of the biggest shopping days of the year. But if you're not prepared, you could miss out on sales opportunities. That's why we've put together some digital marketing ideas to help you get ahead of the game this holiday season. Email Marketing Email marketing has been around since the early 1990s, but it wasn't until the 2000s that email marketing became mainstream. Today, many companies use email marketing to send newsletters, promotions, offers, and even tr...

7 Tips for Creating Sign-Up Forms that Convert

What does your business website need to increase leads and conversions? A way to sign up or purchase! Sign-up forms not only increase leads but also help businesses grow their mailing lists and learn more about the people interested in their company. And while they only take a few minutes to set up, they could actually have a much larger role in how well your pages perform. By the end of this article, you will know how to create an impactful sign-up form and what to include to achieve the ...

How to Choose Marketing Automation Software

Marketing automation software is a powerful tool for marketers looking to automate various tasks related to running a successful organization. Automating certain aspects of the marketing process frees up your time so you can focus on high-value activities like strategy development, content creation, lead generation , etc. However, choosing the right software can be difficult, especially when there are so many options out there. Here are some tips to help make the decision easier. Understand What...


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