Tips & Trends

How to Use Scarcity and Urgency to Increase Sales

Scarcity and urgency are valuable concepts in business, and how you incorporate them into your campaigns could be the difference between a success and failure. Scarcity is the understanding that a product or service is in short supply or that it will become unavailable to purchase in the near future. This often encourages action. For example, when there is a hot, new toy out on the market, parents race out to ensure they get one for their child. Urgency is the understanding t...

The Differences Between LinkedIn and Facebook for Business

Updated: 3/12/19 One of the first questions you should ask yourself when planning any marketing campaign is, Where does my target audience congregate? The answer to this question will usually help determine which platform you should use for marketing whether that’s a social media platform or not . Unfortunately, there are times when it is not 100% clear which platform is the best to use for marketing. For those times, a basic understanding of the available options can help. In this article...

How Combining Content Can Help Your Website’s Search Ranking

In a recent Webmaster Hangout, Google’s Senior Webmaster Trends Analyst, John Mueller answered questions about when combining pages makes sense and when it doesn’t make sense, as well as some reasons why you should or shouldn’t do it. The basic breakdown from Mueller was this: Yes, merging weaker pages into a single page may result in a strong and more relevant web page in the eyes of Google. However, there are still certain rules to be followed, such as those pages must be com...

Google Plus is Going Away – But What Does That Mean?

It was announced towards the end of 2018 that Google would be shutting down their attempt at a social media network, Google Plus. Google Plus was a place where you could share status updates, photos, links, etc. – similarly to Facebook. Unfortunately for Google, it did not catch on as they’d hoped. Google Plus does not refer to your Gmail account, your Google Drive, YouTube, Google Analytics or any other Google service. It’s just referring to the social network. Everything else...

How to Choose the Right Offer for the Different Types of Traffic

There is a lot of planning that goes into running paid advertising - where to run your ads, what audience to target, and what creative to use. But perhaps the biggest question you’ll need to ask yourself is, What is my offer? The objective of your campaign and what type of relationship you’ve formed with your audience plays a huge part in deciding what type of offer to use. Every campaign you run should have a specific objective, whether it is to: Introduce your business to an audien...

Facebook Describes How Its Search Results Work

Google has long provided some insights into how their search rankings are determined, but Facebook has been another story. Now with the company taking steps to be more transparent, they’ve released a short explainer video with new details about how their search results work. Within the less than 2-minute long video, they crammed in a lot of information. Here’s what it revealed. How Does Facebook Search Work? Rather than based on various performance and quality efforts like Google, Fa...

Google Ads Introduces New Responsive Search Ads

Recently, Google has pushed to increase the use of automation in ads. Some of the initiatives they developed include: dynamic search ads, automated ad suggestions formerly known as Ads Added by Google and Google’s efforts over the past year to get advertisers to give up manual A/B testing and add at least three ads per ad group. Now, they have released a new responsive search ad option. With this, Google is working to push their automated efforts even further by using dynamic optimization ...

5 SEO Essentials for 2019

It’s the beginning of another year, which means it’s time to look at your marketing and see what’s working and what needs to change. You should ideally evaluate your website and marketing efforts including SEO at least once a year, so you can stay on top of any changes in your business or in the search engines. Here are five search engine optimization SEO essentials you’ll need according to today’s top SEO professionals. 1. Understand Your Audience T...

How to Double Your Sales This Year

Doubling your sales in a year can seem like a daunting task: especially, in the beginning of the year, if you look at the whole year’s goal. Your brain naturally locks up at the enormous task lying before it. For this reason, we recommend you don’t do that. Instead, we recommend you take two pieces of advice from two great marketers, Jay Abraham and Darren Hardy . Advice from Jay Abraham… He said, there are only 3 ways to grow your business: 1. Find more customers 2. Get your c...

Why Your Local Business Needs Social Media Marketing

Social media is huge . Statista reports that the number of Facebook users in the U.S. as of October 2018 had reached a whopping 204 million users. However, many local business owners are still on the fence on joining Facebook and other relevant social media platforms . Some think that these platforms are just for peer-to-peer socializing; and while that does occur the majority of the time, there and some very good reasons to engage with social media as a business. There are many ways that your b...


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