How to Set Up a Lead Scoring System Without a Big Budget
Sales teams waste enormous amounts of time chasing leads that’ll never buy. Meanwhile, marketing teams send great leads to salespeople who ignore them. Both teams may think the other isn’t doing their job. Often, the real problem is simpler: nobody has agreed on what makes a lead good in the first place. Lead scoring can fix that. It’s a straightforward system for ranking leads based on how likely they are to become customers. With a clear scoring model, your sales team...
Your Google Business Profile Is Now Your Most Valuable Marketing Asset
If you run a local business, there’s one piece of digital real estate that may matter more than your website, your Facebook page, or almost anything else you can buy. It’s free, it’s already available to you, and most businesses are using only a fraction of what it can do. It’s your Google Business Profile GBP. Why Your Google Business Profile Matters When someone searches Google for a service in their area, the search engine often displays a local map pack near the...
Why Your Best Leads Go Cold (And How to Win Them Back)
You’ve felt it. Someone fills out your contact form, downloads your guide, or has a long conversation with your sales team. They look perfect: exactly the kind of customer you’ve been trying to attract. Then, silence. They vanish, and you never find out why. If this sounds familiar, you’re not alone. Most businesses lose between 60% and 80% of their qualified leads before they ever become customers. The worst part? Those leads weren’t bad. The follow-up was the problem...