You’ve felt it. Someone fills out your contact form, downloads your guide, or has a long conversation with your sales team. They look perfect: exactly the kind of customer you’ve been trying to attract. Then, silence. They vanish, and you never find out why. If this sounds familiar, you’re not alone. Most businesses lose between 60% and 80% of their qualified leads before they ever become customers. The worst part? Those leads weren’t bad. The follow-up was the problem...

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