Each January, marketing teams set big goals: more leads, better conversions, cleaner data, and closer alignment with sales. But by mid-February, most of these resolutions have faded away. The issue isn’t a lack of motivation. Most marketing resolutions focus on results instead of the systems behind them. Goals like increase traffic by 30% sound good, but without changing daily marketing habits, they rarely work. To make your resolutions last, focus less on the end goals and more on how...

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