The One Number in Your Business Nobody Looks At
Most businesses track website traffic, conversion rates, ad performance, and lead volume. But there’s one number that can have a bigger impact on your bottom line than all of them: lead response time. When I was running my funnel agency solo, I thought I had everything under control. The ads were running, the landing pages were live, and the pipeline was full. Then a client sent me a screenshot of a contact form we’d received three days earlier. There was still no response. That...