1-Minute Landing Page Checklist


November 1, 2016 By

Cheryl Dykstra

Crafting a captivating and convincing landing page isn’t as easy as throwing an offer up and driving traffic to it. There are several different components that go into creating a landing page that speaks to your audience and drives them to take action.

And while there is an incredible amount of variation among audience, purpose, intent, product, angle, focus, industry, niche, perception, buy-in, cost, messaging, value proposition, testimonial approach, shipping method, and a host of other factors, the components that make up a successful landing page are often the same.

Here are the basics for a landing page that converts:

□ Killer Headline
A headline is where everything begins — interest, attention, and understanding. It should be short but catchy enough to grab the reader’s attention, while informing them about your offer.

Persuasive Subheadline
While the headline makes them look; the subheadline makes them stay. Normally positioned directly under the headline, the subheadline should be persuasive and take the concept of your headline one step further.

Eye-catching Images
The brain processes images 60,000 times faster than text, making your imagery immediately impactful. Pictures should be large, relevant, and attention grabbing. Make sure your images are high-quality and try to avoid obvious stock photography.

A Benefit-oriented Explanation
The user needs to understand what you’re offering. Explanations are functional, but functionality should be shifted in favor of the user.

Value Proposition or Benefits
The value proposition basically answers the user’s question, “What’s in it for me?” Many landing pages list benefits in a bulleted list.

Logical Flow
A logical flow is just as important as the actual content of your landing page. Start with your explanation, continue with your benefits, include your testimonials, and end with your CTA. You don’t need to be subtle about your landing page organization. In fact, if you augment the logical flow with design flow features, you can improve the visual/cognitive coherence.

Solve a Pain Point
Every product or service can help to alleviate pain in some way. If you can cause the user to think about their pain, they will subconsciously seek relief from that pain, and therefore be more likely to convert.

Trustworthy Testimonials
A landing page’s testimonials are one of its most important trust signals. A user wants to know that they can trust the product or service. Use testimonials from real people and be sure to accompany them with real photos of those people.

Methods of Contact
At the most basic level, providing ways to contact you gives users assurance that you’re a real company. Some of the most persuasive landing pages still include multiple methods of contacts — a phone number, a physical address, an email address, and a contact form.

A Guarantee
A guarantee, regardless of what it is can give potential customers a sense of ease about converting on your landing page. If you can’t offer an explicit product guarantee (e.g., satisfaction, money back, etc.), you can provide a different type of guarantee: e.g., “100% No Games Guarantee.”

Powerful Call to Action (CTA)
Possibly the most important element in your landing page is your CTA. Your CTA should be a button that is very noticeable in size and contrast. Make your CTA copy compelling. Don’t use the word “Submit.” Instead use something enticing, exciting, and persuasive.

One of the best ways to ensure your landing page will be successful is to start with a proven, high-performing template and then customize them to your business and your audience. Leadpages is a landing page builder that offers mobile-responsive landing page templates for every industry that are tested and ranked by the highest converting.  

Capturing Leads with a CRM

Once you’ve created a landing page using the easy-to-edit templates, you can connect it with a marketing and sales automation tool such as Infusionsoft. This type of system allows you to automatically follow up with every lead you get to ensure you’re making the most of the money spent driving traffic to your landing pages.

If you’d like to have an experienced partner design your landing pages, give Sales & Marketing Technologies a call at (407) 682-2222 or use the contact form below.

To learn more about optimizing your landing pages, read our article:
How to Get More Leads from Your Landing Pages

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