3 Critical Steps for Optimizing Your Responsive Website

September 13, 2016

Responsive design has come a long way since it started being implemented as a popular form of web design to merge desktop and mobile versions of a website into one, easily maintained design. And thanks to Google’s mobile-friendly updates over the past year, it became more important than ever to figure it out.

But while responsive design is the one of the best ways to create a cohesive design across a myriad of devices, it also requires skillful optimization in order to be effective. Care must be taken to design a site that is friendly to both the desktop AND mobile users.

Here are three ways that Sales & Marketing Technologies optimizes responsive design in order to get you more conversions:

1. Optimize image scaling

Most images are programmed to scale down with responsive design. However, what looks great on a desktop can suddenly become a distracting part of a mobile site. If an image takes up the entire phone screen, or only serves as fluff, it may be time to rethink how that image is used device-to-device.

Here’s an example that shows a good use of image scaling for the mobile user. The image that is used as a focal point for desktop is scaled down to make room for the more essential features, such as navigation and call to action.

Desktop view:

Mobile view:

2. Simplify navigation

Having a visible, easily accessible menu and/or search bar for mobile visitors may be one of the most important features of a mobile site. That’s why in the example above, the menu has been condensed. Most mobile visitors are coming to a mobile site with a single objective in mind; they'll waste no time in finding the menu bar, searching for a keyword, and clicking to the page they need.

Here’s the expanded menu. Notice that the Contact Us and Call Now calls to action still stand out prominently above the menu. This is because most on-the-go mobile users are in search of a way to contact you.


3. Shorten and optimize text

If you don’t shorten and optimize text things can go horribly wrong. The desktop version of your website or landing page may require developed copy to explain your product or service. However, on a mobile site, text tends to get crowded and confusing. Take this example for instance…


Their page looks fine on a desktop. It’s well laid out and has good copy points. But once that gets sized down for mobile, it’s a different story.


Now the text completely takes over and is almost impossible to read. It also pushes down their very important call to action, which will lose them sales.

Optimize your Website with Responsive Design

While responsive design creates a seamless experience for your customers across devices, it is important to understand mobile user behavior in order to avoid common mistakes and increase conversions.

If you need help designing your next website or are looking to get more conversions out of your current website or landing pages, call Sales & Marketing Technologies today at 407-682-2222 or use the contact form below to talk to one of our talented team members.


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