June 5, 2014 ByRobert Hodge
What is the objective of your website?
Before you start building your website, it’s advisable to sit down and write out a business plan. How does your website fit into the plan? Is it going to be used as a resource to inform a buyer before contacting you? Is it going to be used as a point of transaction? If so, it may make sense to incorporate a software solution designed for e-commerce. Your business plan should dictate the type of website you are planning to create based on the functionality you anticipate needing.
What is your identity?
As part of your business plan, who do you anticipate is your targeted demographic? Profiles include business-to-business, business-to-consumer, working class, business class, elderly, teen, etc. Incorporate colors and elements to your website which matches the intended target marketing. For example, the color blue is seen as soothing, it’s used a lot by criminal defense attorneys. Generally the people visiting their website are in a stressful situation and the blue can be calming. In contrast, restaurants generally incorporate reds and yellows. Market research have shown these colors work well – think about McDonalds, Burger King, Wendy’s, Carl’s Junior (all red / yellow color schemes). Beyond colors, your company identity is created from images used, layout of the website and content.
Is your website mobile friendly?
In a previous blog post, we referenced there are more smart phones in the hands of people across the world than toothbrushes. The mobile market cannot be ignored. As years progress, more and more people will be visiting your website through a smart phone. Ensure your website is set up to showcase products, make business transactions and tell your company story easily through a mobile device. Responsive design should be incorporated into your website, allowing your site to adapt and instantly fit onto a standard mobile device’s frame.
Overwhelmed? Don’t worry – that’s why Sales & Marketing Technologies is in business. Our professional web designers and programmers can help you incorporate all the necessary elements into a top-notch website. We take the time to understand your vision for your company and execute on a design strategy to bring it to live online. For more information about web design strategies, contact us today!