4 Essential Elements for an Online Marketing Campaign

August 25, 2015 By

Cheryl Dykstra

Creating a marketing plan for your products and services is one of the most important things you can do for your business. Finding ways to boost your brand awareness, connect with customers, and reinforce current relationships should constantly be on your mind. But with so many ways out there to market your business online, it’s hard to narrow down the basic building blocks to a successful Digital marketing campaign.

In this article we’re going to break down the four essential elements behind most successful Digital marketing strategies in order to accomplish the level of brand visibility, website traffic and revenue you'd like to see.

1. Web Design

In this digital age, having a well designed website is necessary for many types of businesses, but it can benefit every business. Your website is the foundation for all of your marketing efforts. All of your advertising and content that is published will point back to your website to encourage customers to take action. Websites need to be user-friendly with a mobile-friendly responsive design, engaging enough to keep visitors’ attention, filled with fresh content, and be fully optimized for search engines. These key web design features will all play a significant role in your marketing tactics.

2. Search Engine Optimization (SEO)

SEO is another critical component of your online marketing. Without it, the potential for your business to be found on Google, Bing, Yahoo, or any other search engine is slim. Most searchers don’t make it past the first few pages in a search engine. If your business doesn’t stand out at the forefront of the results, you’ll lose quite a bit of web traffic and revenue. Learn more about our SEO services here.

3. Pay Per Click (PPC)

As competition for organic search results grows fiercer, pay-per-click (PPC) can offer a supplemental option to increase search visibility. While SEO is still very important for long-term website marketing, PPC gives businesses the option for a quicker ROI. PPC results can start showing in traffic and sales within a few days, depending on a variety of factors such as your industry, budget, and ad copy. This makes it great for starting new promotions or products.

4. Social Media

While not all people are on social media to shop or engage with brands, there are exceptions to that. There are millions of people on Facebook, Twitter, and LinkedIn who seek out brand pages to follow and interact with. This active audience is searching for information and content provided by brands to either help persuade a purchase or to reassure them of their purchases. By ignoring social media, brands are losing out on opportunities to gain new customers and to engage with their core brand advocates.


These elements are the core for any online marketing campaign. Without one, you won’t be nearly as successful. The great part about all of these elements is that you can build from there and include more elements to increase visibility, traffic, and revenue.

For more information about building an amazing Internet marketing strategy, contact Sales & Marketing Technologies today for a free consultation. 


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