August 25, 2015 ByCheryl Dykstra
Creating a marketing plan for your products and services is
one of the most important things you can do for your business. Finding ways to
boost your brand awareness, connect with customers, and reinforce current
relationships should constantly be on your mind. But with so many ways out
there to market your business online, it’s hard to narrow down the basic building blocks to a successful Digital marketing campaign.
In this article we’re going to break down the four essential
elements behind most successful Digital marketing strategies in order to
accomplish the level of brand visibility, website traffic and revenue you'd
like to see.
1. Web Design
In this digital age, having a well designed website is
necessary for many types of businesses, but it can benefit every business. Your
website is the foundation for all of your marketing efforts. All of your
advertising and content that is published will point back to your website to
encourage customers to take action. Websites need to be user-friendly with a
mobile-friendly responsive design, engaging enough to keep visitors’ attention, filled
with fresh content, and be fully optimized for search engines. These key web
design features will all play a significant role in your marketing tactics.
2. Search Engine
SEO is another critical component of your online marketing.
Without it, the potential for your business to be found on Google, Bing, Yahoo,
or any other search engine is slim. Most searchers don’t make it past the first
few pages in a search engine. If your business doesn’t stand out at the
forefront of the results, you’ll lose quite a bit of web traffic and revenue.
Learn more about our SEO services here.
3. Pay Per Click
As competition for organic search results grows fiercer,
pay-per-click (PPC) can offer a supplemental option to increase search
visibility. While SEO is still very important for long-term website marketing,
PPC gives businesses the option for a quicker ROI. PPC results can start
showing in traffic and sales within a few days, depending on a variety of
factors such as your industry, budget, and ad copy. This makes it great for
starting new promotions or products.
4. Social Media
While not all people are on social media to shop or engage
with brands, there are exceptions to that.
There are millions of people on Facebook, Twitter, and LinkedIn who seek out
brand pages to follow and interact with. This active audience is searching for
information and content provided by brands to either help persuade a purchase
or to reassure them of their purchases. By ignoring social media, brands are
losing out on opportunities to gain new customers and to engage with their core
These elements are the core for any online marketing
campaign. Without one, you won’t be nearly as successful. The great part about
all of these elements is that you can build from there and include more
elements to increase visibility, traffic, and revenue.
For more information about building an amazing Internet
marketing strategy, contact Sales & Marketing Technologies today for a free