Google introduced a new feature for Google Adwords advertisers this past week. The new feature allows advertisers to integrate their existing Google Base products into their current Adwords campaigns. By integrating your Google Base products into your Adwords account you will be able to gain additional exposure for your product listings. Once integrated you will see a expandable "Show products from COMPANY NAME" link right under the Adwords ad. Clicking this link displays three products with product title, price, product image, and a short description.
I have seen these "Show products from..." links being displayed in the top three Adwords groups as well as down the left hand side. It does not look to be limited to one advertiser, as I have seen multiple Adword ads with the "Show products from..." link. It looks as though the integrating of Google Adwords and Google Base is limited to a few advertisers in the United States currently. Here are some screen shots.
For more information about how PPC campaigns can get instant exposure for your products or services, see our article on the topic.
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