I just noticed today that Google is incoporating blog posts into their Universal Search results. Now I know Google has been including blog posts into the search results, but they are grouping related blog posts below the 10 organic listings by matching the keyword search to related blog postings. The “Blog posts about…” is grouped just like their Shopping results. I have only noticed this at the bottom of the search results. This is a great example of why companies should be blogging on a regular basis.
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Tags: google universal search
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