Have You Heard of M-Commerce?

May 7, 2014

I first heard of this term in an article featured in the Mobile Marketing Magazine. M-commerce is a term used to reference business transactions made through mobile devices. In a presentation made in 2012 at Mobile Marketing Live, Ian Carrington of Google stated more people on earth have access to a mobile phone, than access to a toothbrush. That is quite a statement. It shows the vast opportunity available to business professionals and companies in reaching potential customers via mobile devices.

According to Google’s research, Smartphones are the most common starting point in a buying cycle. It is crucial your company have a mobile friendly version of your website. This mobile version should clearly tell your company’s value proposition, as well as enable potential customers / clients to easily contact you. Whether through a phone call, email or direct order of your product / service.

Sales & Marketing Technologies is a web marketing company in Orlando. We work with clients across the US, helping them tie their website with a strong Digital marketing strategy. We can help your company develop and integrate mobile into your marketing strategy. We can assist in localizing content and campaigns to your surrounding Internet community. For more information, please contact our sales team today at (407) 682-2222 ext 209 or via email at rhodge@smtusa.com.

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