How a Website Redesign Helps SEO

team working on website redesign

December 27, 2022

A website redesign does more than breathe new life into your brand's online presence — it's also beneficial for search engine optimization (SEO). From a better user experience to technical upgrades, a redesign can improve your search rankings, allowing more customers to find your business.
If your website has remained the same for the last several years, here are some reasons why you should consider a redesign.   

SEO Benefits of a Website Redesign

A website refresh can enhance your SEO and conversion rates by increasing traffic, fixing technical issues, and improving usability. By taking SEO into consideration with the redesign, your website will rank higher and drive more business.

1. Gives a focus to your content

Getting your website to rank for certain keywords related to your business means you’ll need website content and on-page SEO techniques (e.g. keywords, meta tags, links) that incorporate them. Refine your keyword list before a website redesign to properly guide your content and SEO efforts.

2. Identifies tech issues 

SEO isn’t static — Google is always updating its algorithms, which is partly why technical problems that affect your SEO can arise and go unnoticed. By paying attention to the technical side of SEO, your website redesign will address web development issues like having a secure site, fixing broken links, increasing page speed, and more.

3. Fresh content performs better

There are several reasons why fresh content can garner higher search rankings. First, visitors don’t want to see the same thing all the time; they want new information, ideas, and insights. Fresh content gives them these things while differentiating your brand from competitors.
Second, Google gives preference to new content as it tends to be the most relevant. Regularly publishing new content and updating old content are indicators of website quality.
Plus, visitors use different search terms on Google all the time. Refreshing content allows you to target these keywords and boost your search rankings.

4. Uses the latest SEO best practices

If it’s been a while since your website was created or redesigned, it’s probably using outdated SEO tactics and missing out on new trends.
A website redesign gives you a fresh slate, making it easier to incorporate the latest SEO techniques instead of combing through old website content and making sporadic changes in hopes that it’ll improve your SEO.

5. Improves user experience

SEO isn’t just about search engines, it’s equally important to think about the visitor’s experience with the website. User experience (UX) in website design refers to the complete experience users go through when they’re on a website.
By improving accessibility, visual appeal, and navigation, you'll be able to keep visitors on your website for longer. In turn, Google rewards increased user engagement with higher rankings.

Elevate Your Business Website for Stronger SEO

Your website is one of your most powerful marketing tools, and a redesign can do wonders for your SEO. However, it must be taken into account throughout the process to reap its benefits.
That's why our web designers and SEO experts work closely together to ensure our clients' websites not only look great but are also search engine friendly.
Book your free discovery call with Sales & Marketing Technologies to explore website design solutions that will help your business attract more customers.
Editor's Note: This post was originally published in August 2019 and has been updated for accuracy and comprehensiveness.  

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