How To Pick A Winning Web Design Template


November 28, 2016 By

Cheryl Dykstra

When it comes to picking a winning web design, there’s no one perfect template that will work for every business. But there are certain aspects of a web design that are essential in order for your business to succeed where it matters the most – conversions.

Design features will change depending on whether you are working on a website or a landing page. Today, we are discussing websites. So, for a winning website design, consider the following:

1. Choose a Design that Speaks to Your Audience


You communicate through your website, with text and the visual aspects of your website. Pleasant communication makes visitors feel welcome and they are more inclined to extend their stay. But if your design is too busy or crowded, people will probably not want to stick around.

Colors and visuals influence purchase decisions, affect emotions and boost brand recognition. Images, text, arrows, lines, buttons and white spaces can all be used to direct the visitor’s attention to the action you want them to take.

2. Don’t Forget Usability and What Your Customer Wants

Usability is measured in terms of the ease and speed with which visitors can find what they are looking for on your website. A visitor’s opinion about a website’s usability is formed within the first few seconds on a page. If it’s not clear what to do or where to go most won’t try to figure it out. They’ll just move to another website.

Even if you have a desired path you want your visitors to take, testing for usability might show you different ways that a visitor can reach the same outcome. In addition to discovering new ways your visitors might accomplish a task, it’s important to learn what they’re coming to your site to do and tweak your site in order that make it easier for them to satisfy their needs.

3. Create a Conversion-Centric Design

There are some design features that will directly influence conversions. Once you get these right, visitors will be nudged to take action without even noticing.

Some examples of these design features include:

  •  Large Headings for vital information
  • Social Proof
  • Large and engaging images
  •  Smart navigation
  • Search bar
  • Sign-up forms
  • Strong Call to Action

But one of the most important things when it comes to designing a great site is to always check your page load time. No matter how beautiful and engaging your website is, no one will stick around if it loads for too long. To speed up web load times, combine multiple scripts and style sheets into one. Use CSS instead of images, background colors, buttons, etc. and avoid Flash.

If you would like more help picking the right website design that converts, contact us today using the contact form below or call us at (407) 682-2222. We offer a free, no-cost, no-obligation consultation.

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