When it comes to picking a winning web design, there’s no one perfect template
that will work for every business. But there are certain aspects of a web
design that are essential in order for your business to succeed where it
matters the most – conversions.
Design features will change depending on whether you are
working on a website or a landing page. Today, we are discussing websites. So,
for a winning website design, consider the following:
1. Choose a Design
that Speaks to Your Audience
You communicate through your website, with text and the
visual aspects of your website. Pleasant communication makes visitors feel
welcome and they are more inclined to extend their stay. But if your design is
too busy or crowded, people will probably not want to stick around.
Colors and visuals influence purchase decisions, affect
emotions and boost brand recognition. Images, text, arrows, lines, buttons and
white spaces can all be used to direct the visitor’s attention to the action
you want them to take.
2. Don’t Forget
Usability and What Your Customer Wants
Usability is measured in terms of the ease and speed with
which visitors can find what they are looking for on your website. A visitor’s
opinion about a website’s usability is formed within the first few seconds on a
page. If it’s not clear what to do or where to go most won’t try to figure it
out. They’ll just move to another website.
Even if you have a desired path you want your visitors to
take, testing for usability might show you different ways that a visitor can
reach the same outcome. In addition to discovering new ways your visitors might
accomplish a task, it’s important to learn what they’re coming to your site to
do and tweak your site in order that make it easier for them to satisfy their
needs.
3. Create a
Conversion-Centric Design
There are some design features that will directly influence
conversions. Once you get these right, visitors will be nudged to take action
without even noticing.
Some examples of these design features include:
- Large Headings for vital information
- Social Proof
- Large and engaging images
- Smart navigation
- Search bar
- Sign-up forms
- Strong Call to Action
But one of the most important things when it comes to
designing a great site is to always check your page load time. No matter how
beautiful and engaging your website is, no one will stick around if it loads
for too long. To speed up web load times, combine multiple scripts and style sheets
into one. Use CSS instead of images, background colors, buttons, etc. and avoid
Flash.
If you would like more help picking the right website design
that converts, contact us today using the contact form below or call us at
(407) 682-2222. We offer a free, no-cost, no-obligation consultation.