We saw a pretty cool example of integrating your online and offline marketing through Twitter. Our VP of Sales received a postcard in the mail today from one of his Twitter followers. The postcard read:
"Hi Bernie, I'm one of your followers on twitter and wanted to introduce myself. I could have sent a message from twitter but I'm sure you get a ton of those and I wanted to stand out. The reason I'm writing you is because I'd like your opinion on a new start-up I founded... I'm hoping to fnd a place for printed communications like this in the world of social networking. You seem to know a lot about the online world so I'd value your opinion..."
The sender provided his Twitter profile URL at the bottom of the postcard. The postcard goes on to ask that you follow their business URL and enter in the provided code for a free trial of their service. What a great way to integrate your online and offline marketing efforts. I have attached the images of the actual postcard we received.