Recently, Google’s head of search spam, Matt Cuts, published a video discussing the top five SEO mistakes that people make. Some are simple and easy enough to fix, while others are more complicated.
1. Not having a website, or having a website that is not crawlable by search engines. It seems easy enough to realize that, in order to rank in Google results, you need to have a website. But many people want to go with the glamor and creativity of a Flash website, or a website that is filled with images instead of any words which might hold SEO value. If Google cannot read your site, it will not rank your site highly.
2. Besides having readable content, it is important to have content that is relevant. You want to hit on keywords that people are actually searching. An example given in the video involves people looking for the height of Mount Everest. While some websites might try to include the phrase “Mt. Everest height” in their content, it is more beneficial to use phrases like “How high is Mt. Everest?” as this is how people actually search for information.
3. Concentrating on link building only, instead of compelling content. If a link has to be “forced” into the content, it is probably not relevant enough to be included. If you feel it is necessary to include the content, reevaluate and rewrite the content to include it.
4. Don’t just concentrate on the content. You want to make sure to have a descriptive title and description for your pages as well.
5. Not taking advantage of resources available to you. There are countless articles explaining how SEO and Google’s algorithms work - the more you know, the easier it is to write content in the future.
If you want to make sure that your current content is up to par, or need help writing new content that fits Google’s guidelines, contact Sales & Marketing Technologies today for a consultation.