November 2, 2006 ByBrent Nau
What exactly is the NOODP meta tag?
NOODP, or No Open Directory Project, is a meta tag that is used to prevent DMOZ, an open content directory or website’s link hub, from pushing titles to search engines that we don’t want. Instead, we want Google and other search engines to pull the meta titles and descriptions that we worked so hard on into the search results.
Controlling the information that appears in search engines can have a huge effect of your rankings, your click-through-rate, and your bounce rate. If your website is listed in DMOZ, it may have outdated information, or just plain inaccurate information.
In order to add this code to your website, place the following code into your head tag:
<meta name=”robots" content=”noodp”/>
You can also specify which search engines you want to exclude the information from:
<meta name=”googlebot" content=”noodp”/>
<meta name=”Slurp" content=”noodp”/>
<meta name=”bingbot" content=”noodp”/>
By using this tag you are allowing the DMOZ directory to use the title and descriptions you provide instead of the ones they pull from their data. These tags, along with using a robots.txt file and a sitemap will get your on the way to beginning your SEO efforts.
Sales & Marketing Technologies has an experienced and skilled team of Orlando Digital marketing specialists who can help you through these technical aspects of search engine optimization and Digital marketing. We can also help you in the creative processes of attracting and converting new customers. For more information on how we can unlock your potential to thrive online, contact us today.