Tips & Trends

Don't miss out – Click here to sign up for SMT Trends & Tips and get quick, informative articles sent to your inbox once a week.

7 Direct Response Strategies That Will Increase Engagement and Sales

Direct response marketing is designed to evoke an immediate response and encourage potential customers to take a specific action, such as joining your email list , going to a landing page , submitting a form , or making a purchase. This type of marketing is highly trackable, uses compelling headlines and copy, targets a specific audience, makes a specific offer, and asks for a response. See how to generate more conversions by leveraging direct response strategies! Boost Conversions with Direct R...

5 Key SEO Principles

Search engines, such as Google and Bing, are constantly changing and growing. They regularly release algorithm updates and new ranking signals to help users find the most relevant and quality websites. While it's important to stay up-to-date on new developments, you should never forget these five search engine optimization SEO basic principles. Timeless SEO Principles to Remember SEO has evolved a lot over the past couple of decades, but certain principles will always remain the same. Regardless...

How to Determine Your PPC Budget

A common question that digital marketers hear a lot is, How much should I spend for pay-per-click PPC advertising ? The answer is: it depends. There are many factors that come into play when determining the size that your PPC budget should be. All you need is a bit of research to get a good estimate. 4 Factors to Consider When Setting Your PPC Budget PPC advertising allows you to funnel traffic into your marketing systems fast, but your costs can quickly balloon if you're not careful....

Top 5 Places to Get Reviews Other Than Google and Yelp

It’s no secret that online reviews are important for any business, and acquiring reviews and incorporating them into your overall digital marketing plan is essential. According to Brightlocal's 2020 Local Consumer Review Survey : 93% of consumers use the internet to find a local business 87% of consumers read online reviews for local businesses Only 48% of consumers would consider using a business with fewer than 4 stars It’s no wonder then that big review platforms such as Google an...

7 Things to Start (or Stop) Doing with Your Email Marketing

Email marketing is a powerful tool for engaging and nurturing your audience, which helps your marketing system get maximum results. With over 1.8 billion users worldwide on Gmail alone, email marketing isn't going anywhere. Learn our top seven strategies you should start doing, or avoid doing, to make email marketing work for your business. Email Tips to Improve Performance Build relationships and drive conversions by leveraging email to its full potential. By applying the ti...

Best Types of TikTok Content for Brands

TikTok offers brands the opportunity to connect with younger audiences while enjoying relatively few business competitors present on the social network. If you’re considering adding TikTok marketing to your social media strategy , it’s important to understand the types of content that perform best on the platform. Learn more about TikTok and content ideas to see successful results! What is TikTok? TikTok is a video-based social media app that allows users to create and share 15-secon...

Marketing Systems: The Key to Scaling Your Business

Marketing doesn’t need to be complicated to work — in fact, it generates the best results when simplified and systematized. Many businesses have a strategy, but they often lack or underuse marketing systems to turn those ideas into results. Understanding and improving your marketing systems is the key to scaling your business, especially when faced with massive changes in consumer buying behavior, technology, and competitive threats. Additionally, it’s crucial that you ...

How Site Structure Affects SEO (and Ways to Improve It)

A well-organized site structure is essential for a successful website because it makes it easier to understand and navigate your website. Since websites often have multiple pages, it’s vital that the content is organized in a way that makes sense. If your site structure is confusing, then it’ll hinder your SEO search engine optimization and frustrate users. Learn about the importance of site structure for SEO and ways to improve your website’s organization for higher search ran...

9 Sign-Up Form Design Tips to Increase Conversions

Sign-up forms are a simple yet effective way to increase conversions, grow mailing lists, and learn more about leads, but they must be designed with intention to be successful. Before adding one to your website , make sure your sign-up form follows best practices so it works like a charm rather than a dud. Let’s take a closer look at what your sign-up form should have! Design Essentials for Sign-Up Forms Thanks to website plugins and online tools, it can take just minutes to create a sign-...

Content Marketing Ideas for the Summer

The weather is hot. Kids are out of school. And everyone is ready for a chance to sit by the pool and relax. Does that mean it’s time to ease up on your content marketing ? Not at all. In fact, there are many opportunities to use the season for your digital marketing campaigns. Be sure to recognize which would be most relevant for your brand, and which would be better to tweak accordingly. Here are just a few ideas how: Summer Fun If you’re wanting to showcase some of the lighter asp...


Web Design (26)
Web Development (35)
Misc. Website (21)
Search Engine Optimization (94)
Social Media Marketing (111)
Local Search Marketing (24)
Content Marketing (34)
PPC Advertising (30)
Digital Marketing (116)
Marketing Automation (23)
Sales Automation (17)
Company News (10)
Other (25)



See Also