5 Things to Measure on Your Website
Don’t let the analytics of your website scare you! Though these metrics may mean nothing to you now, they should mean everything to you if you want to start tracking the success of your website. Thankfully, you don’t need expensive software to do this; you just need to know what to look for in your Google Analytics. So let’s dive into these analytics to pull out some of the most important metrics: 1. Sessions A session is defined as a group of interactions one user takes...
7 Direct Response Strategies That Will Increase Engagement and Sales
Direct response marketing is designed to evoke an immediate response and encourage potential customers to take a specific action, such as joining your email list, going to a landing page, submitting a form, or making a purchase. This type of marketing is highly trackable, uses compelling headlines and copy, targets a specific audience, makes a specific offer, and asks for a response. See how to generate more conversions by leveraging direct response strategies! Boost Conversions with Direct...
5 Key SEO Principles
Search engines, such as Google and Bing, are constantly changing and growing. They regularly release algorithm updates and new ranking signals to help users find the most relevant and quality websites. While it's important to stay up-to-date on new developments, you should never forget these five search engine optimization SEO basic principles. Timeless SEO Principles to Remember SEO has evolved a lot over the past couple of decades, but certain principles will always remain the same...
How to Determine Your PPC Budget
A common question that digital marketers hear a lot is, How much
should I spend for pay-per-click PPC advertising ?
The answer is: it depends. There are many factors that come into play when determining the size that your PPC
budget should be. All you need is a bit of research to get a good estimate.
4 Factors to Consider When Setting Your PPC Budget
PPC advertising allows you to funnel traffic into your marketing systems fast, but your costs can quickly balloon if you're not...
Top 5 Places to Get Reviews Other Than Google and Yelp
It’s no secret that online reviews are important for any business, and acquiring reviews and incorporating them into your overall digital marketing plan is essential. According to Brightlocal's 2020 Local Consumer Review Survey : 93% of consumers use the internet to find a local business 87% of consumers read online reviews for local businesses Only 48% of consumers would consider using a business with fewer than 4 stars It’s no wonder then that big review platforms such as Google...
7 Things to Start (or Stop) Doing with Your Email Marketing
Email marketing is a powerful tool for engaging and
nurturing your audience, which helps your marketing system get maximum results. With over 1.8 billion users worldwide on Gmail alone, email
marketing isn't going anywhere.
Learn our top seven strategies you should start
doing, or avoid doing, to make email marketing work for your business. Email Tips to Improve Performance Build relationships and drive conversions by leveraging email to its full potential. By applying the...
Best Types of TikTok Content for Brands
TikTok offers brands the opportunity to connect with younger audiences while enjoying relatively few business competitors present on the social network. If you’re considering adding TikTok marketing to your social media strategy, it’s important to understand the types of content that perform best on the platform. Learn more about TikTok and content ideas to see successful results! What is TikTok? TikTok is a video-based social media app that allows users to create and share...
Marketing Systems: The Key to Scaling Your Business
Marketing doesn’t need to be complicated to work — in fact, it generates the best results when simplified and systematized. Many businesses have a strategy, but they often lack or underuse marketing systems to turn those ideas into results. Understanding and improving your marketing systems is the key to scaling your business, especially when faced with massive changes in consumer buying behavior, technology, and competitive threats.
Additionally, it’s crucial that...
How Site Structure Affects SEO (and Ways to Improve It)
A well-organized site structure is essential for a successful website because it makes it easier to understand and navigate your website. Since websites often have multiple pages, it’s vital that the content is organized in a way that makes sense. If your site structure is confusing, then it’ll hinder your SEO search engine optimization and frustrate users. Learn about the importance of site structure for SEO and ways to improve your website’s organization for higher search...
9 Sign-Up Form Design Tips to Increase Conversions
Sign-up forms are a simple yet effective way to increase conversions, grow mailing lists, and learn more about leads, but they must be designed with intention to be successful. Before adding one to your website, make sure your sign-up form follows best practices so it works like a charm rather than a dud. Let’s take a closer look at what your sign-up form should have! Design Essentials for Sign-Up Forms Thanks to website plugins and online tools, it can take just minutes to create a...