Tips & Trends

Fine-Tune Your Google Ads Campaign for Better Results

Pay-per-click PPC advertising isn’t something you set and forget - it requires monitoring, testing, and optimizing to improve performance which is why the start of a new year is a great time to fine-tune your Google Ads campaigns. By following these settings and strategy tips, your Google Ads will produce better results to help grow your business. 1. Make sure conversions are being tracked. When conversions aren’t being tracked properly, you’ll be left in the dark on the true e...

Resolve 5 Common Bottlenecks with Business Process Automation

As your business grows, so too will its bottlenecks, like inefficient processes and time-consuming tasks, if left unchecked. That’s where ‘business process automation’ can step in to remove or minimize bottlenecks so your business and employees flourish. Although implementing new automation technology in a company may not be easy, it’s often required to better serve customers, improve employee output, and increase profit. See how business process automation works to resol...

How to Generate Content Ideas that Will Attract and Engage Visitors

As you probably know by now if you’ve been an SMT blog or podcast subscriber, content marketing is beneficial for a variety of reasons like improving search engine optimization SEO , building an audience, and converting website visitors, but generating content ideas that will help you achieve those goals is a little more tricky. Whether you’re putting together your first content strategy or you want to ramp up your current efforts, we’ll show you several ways to generate conten...

Types of Automated Emails to Keep More Customers

If you're not sending automated emails to customers, you can end up losing repeat sales which makes it more difficult for your business to grow. After all, studies have revealed that investing in new customers is between 5 and 25 times more expensive than retaining existing ones. Email automation is a cost-effective tool to build customer relationships rather than letting them fizzle out. Below are different types of automated emails you can send after a sale to help your business keep more cust...

Create a Link Building Strategy in 6 Steps

Links are an important factor in search engine optimization SEO because they help your pages rank higher in Google search results, but that’s not their only benefit - they also drive referral traffic to your website. Generally, when you increase website traffic, you increase conversions whether that’s a purchase, download, newsletter signup, reservation, etc. Below are six steps to creating a link building strategy to grow your website audience and generate traffic back to your websi...

9 Landing Page Tweaks to Increase Conversions

While there are many different types of landing pages, they all share the same objective: to increase conversions. A conversion happens when a website visitor completes a desired goal such as making a purchase, filling out a contact form, registering for an event, etc. Whether you’re creating a new landing page or updating an existing one, making these nine tweaks can increase your landing page's conversions. 1. Headline The headline is where visitors’ attention first goes so it̵...

8 Tactics to Boost Your Mobile Marketing in 2020

With 40 percent of online transactions happening on mobile and the rise of voice search , your digital marketing strategy must include mobile marketing to be competitive in today’s marketplace. By targeting prospective customers through their mobile devices, like smartphones and tablets, you can connect with them at any stage in the buyer’s journey: awareness → consideration → decision. Check out these eight mobile marketing tactics to boost conversions and generate sales...

5 Tips to Optimize Content for Voice Search

Voice search, which allows users to use a voice command to search the internet, a website, or an app, is gaining in popularity and if you’re not optimizing your content for voice search, you could miss out on a lot of users. According to a report from and Voicify, 66.4 million people in the United States - 26.2% of the adult population - own a smart speaker e.g. Google Home, Alexa Echo, Apple Home Pod . Furthermore, Google has reported that 20% of searches are now by voice, par...

How to Increase Customer Loyalty Through Consistency

Although inbound digital marketing helps attract customers, what makes customers loyal to a business is exceptional customer service. Some businesses get so caught up in trying to acquire new customers that they lose focus on the customers they already have, which can end up costing them. According to Harvard Business Review , investing in new customers is between 5 and 25 times more expensive than retaining existing ones. So, what can a business do to make customers happy and stick around? Ulti...

3 Practices to Improve Google Ads Performance

Google Ads is a powerful platform for pay-per-click PPC advertising but its many capabilities can often be overlooked. After all, Google rolls out new targeting features on a regular basis which can be hard to keep track of. Whether you’re new to Google Ads or have been using it for years, here are three practices that can improve your campaigns’ performance and increase your return on investment ROI . 1. Combine Branded Keywords with Modified Broad Keywords Branded keywords are exac...


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