Tips & Trends

10 Marketing Tactics for a Successful Black Friday

Updated: Oct. 1, 2018 Black Friday, Small Business Saturday, and Cyber Monday are the busiest shopping days of the year. And though they may seem far away, if you haven’t started planning your strategy for the holiday shopping weekend - now’s the time. The key to a successful holiday sales season is early planning and consistent marketing , especially as a small business competing against retail giants like Amazon, Walmart, and Target. Here are 10 marketing tactics to get your busine...

How to Optimize a Google My Business Listing for Local Search

Not only does your Google My Business GMB listing increase your chances of showing up in the Google Local 3-pack, but when your business is searched for by name, Google often shows a Knowledge Panel that displays detailed information about your company. These details are pulled directly from your GMB listing, as well as from information Google finds from other online sources and user-generated content like third-party reviews, Q&As, user-suggested information, etc. . But how can you optimize...

5 Reasons You Should Use Pay Per Click to Drive Website Visitor Traffic

As competition for organic search results continues to grow fiercer, pay-per-click PPC is a way for you to ensure search visibility. Used alongside search engine optimization SEO , PPC can expand your business’ real estate in search engine results -- and if you’re not there, your competition will be. Here are some reasons why PPC advertising is worth the investment: You set the budget. You control the costs. Setting a budget for PPC isn’t always easy to master, but thankfully i...

The Basics of Influencer Disclosure Guidelines

Influencer marketing is a hybrid of old and new marketing tools. Essentially it takes the idea of a celebrity endorsement and merges it into a new, modern social media space. But it’s not only celebrities who are influencers these days. In fact, they can be almost anyone because it’s not how well known they are to the general public that matters, it’s how influential they are within your audience. An influencer can be a popular fashion photographer on Instagram, or a well-read ...

3 PPC Mistakes That Are Easy to Avoid

When it comes to pay-per-click PPC management , a simple mistake can easily throw off your budget and affect your bottom line. Even PPC professionals have made at least one of these mistakes at some point, but as long as they’re not repeated, they can be a good learning opportunity. Here are the most common mistakes you can make when it comes to PPC management and how to avoid them: 1. Using the Wrong Targeting One of the most crucial parts of a successful PPC campaign is the targeting. Ju...

How to Get More Referrals: Setting Up a Referral Program

Before we delve into the logistics of setting up a referral program, take a second to think about the first place you turn to when you’re looking to purchase a new product or service. Usually you turn to a friend or family for a recommendation. In fact, a study by Nielsen showed that people are 4 times more likely to buy when referred by a friend . Another study done by the Wharton School of Business discovered that the average lifetime value for a new referral client is 16% higher than no...

Facebook Ad Targeting Removes Third Party Data Options

Back in 2013, Facebook launched partnerships with major data providers including Datalogix, Epsilon, Acxiom, and BlueKai. This allowed advertisers to target existing and potential customers using detailed third party data. This type of targeting included everything from someone being a homeowner to being a soda drinker. However, things have changed… In July, Facebook announced the removal of Partners categories from its advertising interface; setting an end date of August 15, 2018 for digi...

21 Easy Ways to Build Your Email List

Did you know that 98% of new traffic leaves your website without converting? They might be interested in your product or service but are just not in the buying stage yet. They could still be researching. However, you have zero chance of selling anything if you don’t have the ability to communicate with someone This is the #1 reason you should be capturing email addresses and building a list. No matter what types of marketing you’re interested in - from direct marketing to email marke...

Mobile Transactions Continue to Grow... Are You Prepared?

With over 40 percent of online transactions happening on mobile , it’s becoming clear that now more than ever, mobile is truly taking over. Even when the transactions don’t occur on a smartphone, it’s likely that the customer did some initial research using a mobile device. Whether they are searching for information, discovering new solutions for their problems, or reading reviews, customers are using mobile more and more in their customer journey. Even if you already have a mo...

Video Marketing: What Does the Future Hold?

It is predicted that in 2019, 80% of all internet traffic will come from videos. That might seem like a big leap, but video content is already proving it can grab and hold audiences’ attention as well as create meaningful engagement. In fact, one third of all time spent online is already accounted for by watching videos. With the number of people consuming videos growing, there is another correlation happening – videos are taking over search engine rankings. Forrester estimates that ...


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