A Year in Search: Google Search Trends from 2018
2018 has come to a close and Google has released their most popular search trends for the year. This list is a great way to see how search has changed in Google over time – now that the search engine has turned 20 years old. The annual Year in Search is a good reflection on the changing search trends, the latest cultural moments or events that shaped the most popular searches, but also what we can learn from all of these. Here are the most popular search trends of 2018: 1. People searched ...
Top Social Media Marketing Trends for 2019
Social media marketing often needs to adapt frequently in
order to keep up with the latest trends in the social media landscape – but
this article is not just fleeting information.
Even with all of the changes that this year brought to the
social media; it also brought us some great insights that we can take with us
into 2019, regardless of the platform.
Here’s a closer look at the key trends of the year and how
they will affect your 2019 social media marketing tactics…...
5 Last-Minute Holiday Marketing Ideas
It’s the most wonderful time of the year! Is your business ready for holiday shopping? If not, it’s not too late to get in some last minute holiday promotions. A recent Gallup report shows that the average American will spend approximately $885 on holiday gifts in 2018, and 33 percent of Americans plan to spend at least $1,000 this holiday season. Meaning there is plenty of sales to be had during this time of year. Here are five holiday digital marketing tactics to use, even now: 1. ...
Google Reveals 3 Ways YouTube Habits (and Ads) Have Changed
Video continues to dominate when it comes to social media. In fact, more than 500 million hours of videos are watched on YouTube alone each day . That’s not even factoring in all of the time spent watching videos on the other major social media platforms, such as Facebook, Instagram, or Twitter. Recently, Google who owns YouTube released a statement about the three main ways they’ve seen video viewing habits evolve – and how they in turn have adjusted their advertising for the ...
Now You Can Join Facebook Groups as Your Business Page
We’ve previously talked about how beneficial a Facebook Group can be in building a community around your brand and interacting with your target audience – not only by joining them but owning your own. Well an exciting new feature has recently been introduced to Facebook Groups – the ability to participate in these communities as your business ! This new development is great news for businesses that want to participate in community building, but don’t have a singular publi...
13 Simple Tips for Improving Your Email Open and Clickthrough Rates
Even with the best email list, it’s easy for your communications to end up getting lost in your customer’s inbox – or worse, in spam. Not to mention that getting your emails opened is only half the battle. Then you have to get them to click through. That’s why in this article, we’re going to run down 13 of the best and simplest ways to improve your emails' open rates, clickthrough rates, and conversion potential. Email Marketing Tips for Growing Businesses 1. Don...
How to Use Instagram Hashtags to Increase Visibility for Your Business
There are countless hashtags that your business could use on Instagram, so how do you know which ones to use to get the best results? In this article, you’ll learn how to use hashtags in order to gain visibility and get the best results from your Instagram posts. Building an Effective Hashtag Strategy The basic idea of any social media platform is to connect with your audience. With Instagram in particular, one way to connect with a larger audience than just your followers is through the u...
7 Tips for Creating Sign Up Forms that Convert
What do you need on your website in order to increase leads and conversions? A way to sign up or purchase! Sign up forms not only increase leads, but they also help businesses grow their mailing lists and learn more about the people interested in their company. And while they only take a few minutes to set up, they could actually have a much larger role to play in how well your pages perform. By the end of this article, you will know how to create an impactful sign up form for your website and w...
A Technical SEO Breakdown for Business Owners
There is a deeper, more technical side to search engine
optimization SEO on your website that is just as crucial, if not more , than quality content and
Even if you’re not the one implementing this technical
SEO foundation , it’s still good to have some idea of what is going on in
order to ensure you are getting quality work done on your website.
1. Robots.txt File
If you work with a developer, you may have heard this term
The robots.txt file...
LinkedIn Revamps Their Group Experience to Compete with Facebook
LinkedIn has been a powerhouse for professional development and B2B communication for years, but they’ve never been able to fully master how to connect people within Groups. In 2015, the company split off an updated version of Groups into its own standalone app – a move that caused the Groups platform to turn into somewhat of a ghost town. Even though LinkedIn as a whole continued to grow and gain new features, the Groups app seemingly got left behind. In February of this year Linked...