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Impact of Apple’s iOS 15 Update on Google Analytics

Apple’s iOS 15 is the latest operating system update that includes more privacy features, which will impact Google Analytics and marketers in some notable ways. These changes are part of Apple’s ongoing commitment to data privacy. Here’s what you need to know to help your business adjust its digital marketing to iOS 15. Mail Privacy Protection The iOS 15 update further enhances user privacy , particularly when it comes to email marketing . Mail Tracking Protection is now enable...




8 Social Media Engagement KPIs You Should Be Tracking

It’s important to track ‘key performance indicators’ KPIs for your social media marketing so you can see what content captures attention and identify opportunities to increase engagement. If your audience isn’t interacting with your brand on social media, then your strategy needs to change so you’re not wasting resources. Start tracking these eight social media KPIs to better understand what’s working and what needs improvement: 1. Link clicks Clicks don’...




5 Things to Measure on Your Website

Don’t let the analytics of your website scare you! Though these metrics may mean nothing to you now, they should mean everything to you if you want to start tracking the success of your website. Thankfully, you don’t need expensive software to do this; you just need to know what to look for in your Google Analytics . So let’s dive into these analytics to pull out some of the most important metrics: 1. Sessions A session is defined as a group of interactions one user takes withi...




7 Direct Response Strategies That Will Increase Engagement and Sales

Direct response marketing is designed to evoke an immediate response and encourage potential customers to take a specific action, such as joining your email list , going to a landing page , submitting a form , or making a purchase. This type of marketing is highly trackable, uses compelling headlines and copy, targets a specific audience, makes a specific offer, and asks for a response. See how to generate more conversions by leveraging direct response strategies! Boost Conversions with Direct R...




Resolve Common Bottlenecks with Business Process Automation

As your business grows, so too will its bottlenecks if left unchecked. That’s why ‘business process automation’ is crucial for removing or minimizing bottlenecks to help your business and employees flourish. By implementing automation technology into operations, you'll be able to better serve customers, improve employee output, and boost profits. See how automation can resolve five common bottlenecks, leading to more efficient and effective business processes. What is Business ...




5 Key SEO Principles

Search engines, such as Google and Bing, are constantly changing and growing. They regularly release algorithm updates and new ranking signals to help users find the most relevant and quality websites. While it's important to stay up-to-date on new developments, you should never forget these five search engine optimization SEO basic principles. Timeless SEO Principles to Remember SEO has evolved a lot over the past couple of decades, but certain principles will always remain the same. Regardless...




How to Determine Your PPC Budget

A common question that digital marketers hear a lot is, How much should I spend for pay-per-click PPC advertising ? The answer is: it depends. There are many factors that come into play when determining the size that your PPC budget should be. All you need is a bit of research to get a good estimate. 4 Factors to Consider When Setting Your PPC Budget PPC advertising allows you to funnel traffic into your marketing systems fast, but your costs can quickly balloon if you're not careful....




Top 5 Places to Get Reviews Other Than Google and Yelp

It’s no secret that online reviews are important for any business, and acquiring reviews and incorporating them into your overall digital marketing plan is essential. According to Brightlocal's 2020 Local Consumer Review Survey : 93% of consumers use the internet to find a local business 87% of consumers read online reviews for local businesses Only 48% of consumers would consider using a business with fewer than 4 stars It’s no wonder then that big review platforms such as Google an...




7 Things to Start (or Stop) Doing with Your Email Marketing

Email marketing is a powerful tool for engaging and nurturing your audience, which helps your marketing system get maximum results. With over 1.8 billion users worldwide on Gmail alone, email marketing isn't going anywhere. Learn our top seven strategies you should start doing, or avoid doing, to make email marketing work for your business. Email Tips to Improve Performance Build relationships and drive conversions by leveraging email to its full potential. By applying the ti...




Best Types of TikTok Content for Brands

TikTok offers brands the opportunity to connect with younger audiences while enjoying relatively few business competitors present on the social network. If you’re considering adding TikTok marketing to your social media strategy , it’s important to understand the types of content that perform best on the platform. Learn more about TikTok and content ideas to see successful results! What is TikTok? TikTok is a video-based social media app that allows users to create and share 15-secon...




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