Tips & Trends

20 Questions to Ask Before Hiring Web Design Services

Practically every business owner knows the importance of having a quality website, but hiring web design services isn’t as straightforward. It’s essential that you select a web design company or an independent contractor who understands how to create an attractive, user-friendly website that can generate more sales or leads. Before signing a contract, here are 20 questions you should ask before hiring web design services to ensure you get a website that’ll be a true asset for y...




New LinkedIn Features Promote Community Support

With networking moving more online than ever before, LinkedIn is an effective social media platform for providing and finding professional support. On June 30, 2020, LinkedIn Official Blog announced new features to make it easier to give and get help . Wherever you’re at in your career or business, the new LinkedIn features have something for everyone. Let’s take a closer look! Finding New Opportunities If you’re searching for a new opportunity, LinkedIn allows you ...




How to Create a Great Company Culture

Regardless of your industry or business size, having a great company culture is crucial for attracting and retaining talent as well as making your brand more attractive to customers, clients, investors, etc. Company culture is an intangible asset that many of the biggest brands accredit to their success. Why is culture so important to a business? Here is a simple way to frame it. The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust every...




Why Your Business Website Needs Video Content

We all know that having a great web design is crucial for keeping visitors from bouncing and attracting customers, but it’s not as obvious how video can be used to create a better website experience, enhance branding, and increase conversions. In a 2019 Google report , watch time for shopping-related YouTube videos grew in the United States by more than 5x over the past 2 years. Although video content has become increasingly popular, many businesses don’t incorporate this engaging me...




Gain More Customers By Creating Content For Each Buying Stage

Creating content for each buying stage offers several benefits like gaining more customers, generating leads, and improving your website’s rankings in Google results. By using the buyer’s journey to guide your strategy, your content will actually speak to what your audience needs or wants rather than just guessing. Based on David Crane’s article on CMSWire , here are the most effective ways to create content for each buying stage so you can gain a greater return on your investm...




Increase Referrals By Setting Up a Referral Marketing Program

Sitting around hoping that customers will refer your product or service to their family, friends, and audience isn’t an effective strategy, but setting up a referral marketing program is! Assuming you have a product or service that impresses customers, they’ll be happy to spread the word when given the right motivation. See how to set up a referral marketing program to increase your customers and sales. How to Set Up a Referral Marketing Program Referral programs look different for e...




Effective B2B Email List Building Strategies

Email list building is an effective digital marketing tool for driving traffic to your B2B website and increasing conversions, which can be purchases, quote requests, and more. Additionally, it can also help your business retain more customers, saving you money. According to Invesp , it costs five times as much to attract a new customer than to keep an existing one , yet 44% of companies focus more on customer acquisition vs. 18% that focus on retention. With an email list, B2B businesses can gr...




5 Local SEO Tips to Increase Customer Traffic

Local search marketing is a subset of search engine optimization SEO that’s ideal for businesses that need to attract more customers in their city, state, or region. This is done by optimizing the business’s online presence to push their website to the top positions in Google search results for relevant geo-targeted keywords. When local customers see your business on the first page of Google search results, especially in the ‘local pack’ section, you’re much more li...




How to Accurately Measure Social Media Engagement

Accurately measuring social media engagement is crucial because you need to know if your message or content is resonating with your audience. There’s little benefit to having thousands of followers if they ignore your posts - it’s better to have an engaged small audience than vice versa. Additionally, engagement affects how many people will even see your post because social networks like Facebook, Instagram, and Twitter see engagement as a sign of quality and popularity. See how to a...




Cybersecurity: Protecting Your Website from Hacks

Websites have become essential for business but being online-based places them at a higher risk of a cyber attack. A hacked website can lead to financial fraud, data breaches, or downtime which is why taking cybersecurity measures is crucial for website protection. Check out Sales & Marketing Technologies’ cybersecurity tips for websites so you can better protect your customers, employees, and business operations from hackers. Hacking Statistics Having an unprotected website is one of ...




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