Tips & Trends

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Ways to Use AI in Your Marketing

When you hear the words 'artificial intelligence,' does marketing immediately come to mind? Probably not. However, AI technology is found in many marketing tools, such as analytics and CRMs , because it's great for automating certain tasks and helping you to focus on more pressing matters in your marketing. Let’s take a look at some of the benefits and uses of AI for marketing to help improve your competitive edge. Customer Service Chatbots When it comes to AI, your first thought might be ...

How to Build a Blog That Gets Traffic

If you want to drive more traffic to your website , building a blog that brings in and engages your target audience is a powerful strategy when done right . Many people turn to blog content for answers or insights, so why not use this to your advantage? Here is what you can do with your blog to increase site traffic. Cross Post Content Repurposing your content for your other channels is key. Take important takeaways and post them to your social media channels with a link to read the full post. T...

The Top 5 Reasons Your Facebook Ad Didn’t Work

We’ve worked with many clients in the past who have told us that Facebook ads didn’t work for them. The explanations why they didn’t range from "our audience isn’t on Facebook" to "we don’t have enough likes." These explanations may sound logical, however, they're probably not the real reasons. The truth about Facebook ads is you need a strategy in order for them to be effective. Creating generic ads for untargeted audiences won't produce results. Facebook is a grea...

Black Friday Digital Marketing Ideas to Boost Sales

Black Friday and Cyber Monday are two of the biggest shopping days of the year. But if you're not prepared, you could miss out on sales opportunities. That's why we've put together some digital marketing ideas to help you get ahead of the game this holiday season. Email Marketing Email marketing has been around since the early 1990s, but it wasn't until the 2000s that email marketing became mainstream. Today, many companies use email marketing to send newsletters, promotions, offers, and even tr...

7 Tips for Creating Sign-Up Forms that Convert

What does your business website need to increase leads and conversions? A way to sign up or purchase! Sign-up forms not only increase leads but also help businesses grow their mailing lists and learn more about the people interested in their company. And while they only take a few minutes to set up, they could actually have a much larger role in how well your pages perform. By the end of this article, you will know how to create an impactful sign-up form and what to include to achieve the ...

How to Choose Marketing Automation Software

Marketing automation software is a powerful tool for marketers looking to automate various tasks related to running a successful organization. Automating certain aspects of the marketing process frees up your time so you can focus on high-value activities like strategy development, content creation, lead generation , etc. However, choosing the right software can be difficult, especially when there are so many options out there. Here are some tips to help make the decision easier. Understand What...

10 Email Marketing Tactics That Increase ROI

Email marketing can be used for a variety of objectives like promoting an offer, cultivating relationships, sharing company updates, and more. In addition to its versatility, email software makes it easy to measure your ROI by tracking performance metrics, such as click-through rates CTR , open rates, bounce rates, and conversions. Check out these 10 tactics to ensure your email marketing campaigns are following best practices to enable higher returns. 1. Don’t Buy Contact Lists Not only d...

What Every Business Website Needs to Drive Conversions

From small startups to global enterprises, all businesses require a website to attract customers. While the design will certainly vary from one to the next, every business website needs several things to drive conversions e.g. purchases, form submissions, and signups . Here are seven must-haves your business website needs to improve your online presence and convert visitors into customers : 1. Clear Call-to-Action CTA Buttons One of the first things people notice about any website is its CTA but...

Holiday PPC Advertising: 6 Tips to Optimize Your Campaign

Pay-per-click PPC advertising is a powerful tool for businesses looking to reach customers during the holiday season. However, there are a lot of other businesses vying for holiday shoppers' attention. That's why it's vital to make sure that your campaign is set up to get the best return on investment possible. Here's a checklist of things you should look out for when optimizing your holiday PPC advertising: 1. Use Holiday Keywords Before you dive into creating your campaign, it's helpful to und...

Everything You Need to Know About Keywords

Keywords are an essential part of digital marketing but there's often confusion about what they are and how to use them. While the practice of "keyword stuffing" used to be common in the early days of search engine optimization SEO , it can now get your website in trouble. This is because search engines have evolved, becoming much smarter and more efficient. Whether you’re new to digital marketing or a savvy professional, we’ll break down everything you need to know about keywords so...


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