If there’s one thing the 2024 Black Friday and Cyber Week data makes clear, it’s this: the way people shop is changing, and changing fast. Brands that cling to last year’s playbook are leaving serious money on the table. Let’s break down what the numbers are really telling us, and how to use them to pivot your digital marketing strategy before the next big shopping season. Omnichannel is No Longer Optional More than 197 million Americans made a purchase during Cyber...
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