The holiday season is a double-edged sword for businesses. On one hand, it’s
peak shopping time, the period when consumers are most ready to buy. On the other, your team is likely taking time off, offices are quieter, and manual marketing efforts slow down. The question becomes: how do you keep sales running when your business isn’t?
The answer lies in automation. By setting up smart, well-timed marketing automations from
funnels to remarketing ads, your business can continue to convert leads and close sales while you’re away from your desk.
Build Automated Funnels That Guide Holiday Shoppers
Your sales funnel shouldn’t stop working just because your team is on break. With the right automation strategy, you can continue nurturing leads and driving purchases without any manual effort.
Start by mapping your funnel: what happens after a visitor lands on your site, clicks an ad, or signs up for your email list? Automation tools like HubSpot, ActiveCampaign, or Klaviyo can help you build workflows that automatically send follow-up messages, product recommendations, or
limited-time offers.
For example, if someone downloads your holiday gift guide or adds an item to their cart, an automated sequence can send them reminders, highlight related products, or even offer a special discount. The goal is to keep them moving toward checkout, even when your marketing team is offline.
Set Up Abandoned Cart Emails to Capture Lost Sales
Cart abandonment is a major issue during the holidays. Shoppers get distracted, compare prices, or simply forget to complete their purchase. Automated cart recovery emails can bring many of those lost customers back.
Research shows that nearly 45% of abandoned cart emails are opened, and over 10% of them lead directly to a completed purchase. That’s a big return for something you can set and forget.
To make these emails effective, personalize them. Use dynamic product images, highlight the value of what they’re missing, and include a clear, easy-to-click CTA. Consider adding urgency with limited-time discounts or free shipping offers, especially during peak holiday shopping days like
Black Friday, Cyber Monday, or the final week before Christmas.
Keep Your Brand Top of Mind with Automated Remarketing
Remarketing ads are another
essential automation that helps keep your sales running. Using platforms like Meta Ads or Google Ads, you can automatically show ads to people who have visited your site, added something to their cart, or engaged with your brand online.
The beauty of remarketing is that it keeps your products in front of shoppers even while you’re away. These ads can follow users across the web or social media, gently reminding them to
finish their purchase or explore more.
A Steady Marketing Strategy for the Season
When your office lights go off for the holidays, your marketing shouldn’t. Automated funnels, cart recovery campaigns, and remarketing ads work tirelessly behind the scenes to maintain momentum, ensuring you capture every possible sale while your team enjoys some well-deserved rest.
So before you log off for the season, set your automations in motion. Your future self (and your sales dashboard) will thank you. And if setting all of this up sounds overwhelming, SMT’s digital marketing experts can help.
Schedule a FREE 30-minute call now. Let automation and strategy work together so you can focus on what really matters.