Black Friday might be right around the corner, but that doesn’t mean you’ve missed your shot. You’re still in time to capture attention and
start generating sales, whether you’re a product-based business, a service-based company, or B2B.
Most brands think about this well in advance, but you don’t need that much runway. You just need the right focus: clear messaging, smart targeting, and a plan that turns urgency into opportunity. Here’s how to make the most of the time you have left.
Simplify Your Offer
If you’re short on time, keep your offer straightforward and irresistible. This isn’t the moment for complex bundles or new product launches. Stick to something easy to communicate and quick to understand, like:
- One unbeatable discount on your most popular product or service.
- Limited-time bonuses, like free shipping or an extra gift with purchase.
- Fast-track deals for email subscribers or VIP customers.
The key is clarity. When shoppers are bombarded with thousands of promotions, a
simple, strong offer cuts through the noise.
Audit Your Digital Presence
Before you drive traffic, make sure your website can handle it. Test your checkout process, confirm links and promo codes work, and ensure your mobile experience is flawless, especially since most Black Friday purchases these days happen on phones.
Even minor hiccups, like slow loading times or broken forms, can
cost you conversions. A quick site audit now can prevent headaches later.
Leverage Email and SMS
Your existing audience is your fastest path to sales. Craft a short, punchy sequence of emails or text messages leading up to your sale. Focus on urgency (“ends soon”), exclusivity (“early access”), and value (“our biggest savings of the year”).
Tip: Schedule reminders for the final 24 hours. Many customers buy at the last minute when the fear of missing out (FOMO) kicks in.
Double Down on Retargeting
Even if you don’t have time for a full ad campaign, you can still make retargeting work for your business. Run simple, focused ads to
re-engage website visitors or past customers. These audiences are already warm and far more likely to convert.
Platforms like Facebook, Instagram, and Google Ads make it easy to set up retargeting campaigns in a matter of hours, not weeks.
Extend the Sale
If your timeline feels tight, stretch your window. Cyber Monday and “Black Friday Weekend” give you flexibility while maintaining urgency. You can even pivot to a “Holiday Savings Event” that rolls into December.
The point is to stay visible while competitors drop off after the main weekend.
Plan with Purpose for Your Marketing Strategy
You don’t need months of preparation to make Black Friday work for you. You just need focus, speed, and strategic execution. Start with one great offer. Communicate it clearly. Automate what you can. Then get ready to capture attention while everyone else scrambles.
It’s not too late...but the clock is ticking. Need help planning your marketing strategy? Let's chat!
Schedule a FREE 30-minute call with us, and we'll show you how you can boost your brand in time for Black Friday.