6 Content Marketing Ideas for Spring


Image of content marketing and spring graphics by Sales & Marketing Technologies

February 23, 2021

 
Audiences (and Google) love fresh, relevant content which is why now is a great time to start planning your content marketing for spring. No matter what your business is, there are ways you can incorporate the reinvigorating energy of spring into your content to spark engagement and conversions. Check out our content marketing ideas for spring to breathe new life into your blog posts, videos, graphics, and more!

Spring-Inspired Content Ideas to Drive Engagement

Before we jump in, a quick reminder — it’s important that you create content that’s relevant to your brand, product, or service. If the content doesn’t make sense for your business, then it won’t be as effective for achieving your goals. Use these spring content ideas as inspiration rather than trying to make a square peg fit into a round hole.

Spring Cleaning

Spring cleaning content is popular with a vast majority of people because we all enjoy a clean and tidy space. Have a B2B audience? You could create content that offers digital decluttering and office cleaning tips.

Spring Break

Parents, school children, and college students are eagerly looking forward to spring break. Some spring break content ideas include an at-home activities listicle, a road trip packing checklist, and travel safety tips.

Holidays

Many people in the United States celebrate St. Patrick’s Day, whether for fun or to celebrate their Irish heritage. Other popular spring holidays include Easter and Passover. Recipes, party decor, and arts & crafts activities are popular content ideas for holidays.

Woman’s History Month

March is Woman’s History Month which is a perfect time to create content that highlights the women leaders in your industry, past or present. You can write a long-form blog article, record a video interview, or create an inspirational graphic.

Daylight Saving Time

On March 14, 2021, clocks will “spring forward” one hour which means our evenings will be brighter, but we'll also need to adjust to the time change. You can create content that helps your audience smoothly transition into Daylight Saving Time. 

Outdoor Activities

As the weather begins to warm up, many people head outdoors to do activities like picnicking, hiking, bicycling, gardening, and more. Content ideas for spring outdoor activities can be tips, trends, and product recommendations.

Spruce Up Your Content Marketing

Refresh your content calendar this spring with topics that are relevant to your business, audience, and the season. Regardless of your industry, there are creative ways you can use spring to inspire your content marketing over the next several months. Not only is timely content effective for boosting audience engagement, but it also adds SEO value to your website because content freshness is a ranking factor.
 
Call 407.682.2222 or go online to get a free 30-minute content strategy session and discover what timely, relevant content can do for your business.

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