Businesses that depend on local customers for revenue, like a restaurant, florist shop, or dentist office, need a lead generation strategy to drive high-quality, local leads. However, successful lead generation is something that local businesses often struggle to achieve. In 2016, Money Journal
surveyed over 2,000 local business owners and found that their single greatest struggle was generating leads. Fortunately, there are tactics businesses can use with their website, digital marketing, and promotional materials to generate more local leads.
1. Create a lead magnet.
Local leads won’t hand offer their contact information without a compelling reason which is why your business will need a lead generation offer, aka a ‘lead magnet.’ Essentially, it’s an offer or incentive that gets people to give their contact information. There are many types of lead magnets like a free sample, consultation, guide, discount, and more.
2. Craft an effective landing page.
The purpose of a landing page is to encourage visitors to take a specific action. Each lead magnet should have its own dedicated landing page to effectively communicate your offer so visitors are more likely to become local leads.
3. Use forms to capture information from local leads.
Simple forms that are concise and easy to fill out are great for capturing contact information from local leads and placing them in a lead nurture campaign. Forms can be used in a variety of places like a landing page, popup, or social media like Facebook’s lead generation ads
4. Optimize your website for local search.
Local businesses can’t ignore their online presence because their customers sure aren’t! In 2011, Pew Research
reported that 55% of adults get news and information about local restaurants, bars, and clubs from the internet. Local search engine optimization (SEO)
is crucial for helping potential leads find your business online.
5. Post your lead generation offer on social media.
Social media can drive organic and/or paid traffic to your lead generation offer to capture more local leads. If you have an active fanbase, posting your offer can help you attract extra leads for free. You can also run an ad campaign to reach relevant users beyond those that already follow you. Make sure to add share buttons to your landing page to make it easier for visitors to share the offer on social media.
6. Run a contest.
A contest, sweepstakes, or giveaway can help you generate a lot of local leads quickly. However, make sure that the prize is something that potential leads would actually want. One way to increase the number of entries (i.e. more local leads) is by incentivizing sharing like increasing the participant’s number of entries in exchange for sharing the contest on social media.
7. Get out into the local community.
As a local business, you’re a part of the community which is why community outreach is essential for building brand awareness and trust to attract more local leads. Attend community events to help your business connect with leads and nurture relationships. Bring a tablet or laptop along to get event attendees to enter a contest or receive a free offer thereby forging new connections.
Drive Sales with Local Lead Generation
When your business relies on local customers, it’s crucial to have a strategy to generate high-quality leads. By leveraging these seven tactics, your business will be able to generate more local leads that should ultimately increase sales and grow your business. Sales & Marketing Technologies is a digital marketing
agency that helps local businesses develop and implement lead generation strategies that show results.
Call (407) 682-2222 or message us below to book a free 30-minute session to discuss lead generation opportunities for your local business!